DIGITAL MARKETING: Germane to all Businesses.

 

Everyone today is vulnerable to the internet. Globalizations and internet have brought people and businesses around the world in a close proximity. This has been made possible because of portable devices like tablets, mobile phones, etc.

The internet has made it possible for advertisers and entrepreneurs to reach out to the masses with much less effort. Bonding with audiences and solving their queries and doubts is possible now irrespective of where you or your audiences are.

You can keep your audiences contented but beware as it works the other way around too. A small mistake can prove fatal to your business and lead to a severe loss of your company. The way your customer can reach you through the internet reviews irrespective of them being in favor of you or against can also be posted through the internet.

Digital marketing is the necessity for your business. To prevent missing from opportunities and clients, digital marketing is a must. New advertising techniques enable you to garner more new clients and also help you in building a strong and healthy relationship with the customers. You can look up what your opponent is up to and how they are scheming their strategy and plan your strategy accordingly.

Following points will help you to get a clear picture of digital marketing and their strategies:

Engagement through Digital media:

Through digital media, you can stay connected with your customers and targeted audiences. Web-based social networking sites can help you to maintain your connection with the customers. You will get good portions of a group of clients as per their interests.

 

More cost effective compared to traditional marketing:

An independently started venture usually has a few useful resources and capital. Digital marketing enables such ventures to great deals by promoting their channels in a way that delivers required results. If compared to the traditional technique of marketing, digital marketing proves to be more cost-effective and easy to use strategy.

 

Conversions:

If you lack conversion, all your earned traffic and the effort that was put in will be equivalent to nothing done. To prevent this, business owners are rationalizing their digital marketing campaign’s efforts towards conversion optimization, making it a top need above everything else. Their top priorities are conversion optimization, content marketing, and social media.

 

Better Revenues:

Digital Marketing helps in generating better revenues, provided proper techniques are used. With an aim to gain better revenues you can achieve your goal through digital marketing. Digital marketing has 3.3 times more possibility of growing your workforce and business. This will open up more ways for you to better, bigger and more distant markets locally as well as abroad. The Internet acts as rocket fuel to kick start and maintain your development.

 

Better ROI:

Compared to conventional media and advertising mediums, Digital Marketing gives you high ROI with better income and marking. The conventional media has over the top costs that small and medium companies can not afford. Also, it takes a long procedure to know the end results. In digital marketing, all the stages can be easily observed and tracked. To be successful in digital marketing it is necessary to build a steady flow of targeted audience. This targeted audience will get converted into leads.

How the Digital Trends affect Travel and Tourism.

 

The way of communication between companies and the market has changed radically since the digitization and the social media. There have been many changes in the marketing trends for travel and tourism due to the internet and increased popularity of the social medium. The ways consumers have started using social media platforms for making purchases has influenced the tourism market remarkably. Below are how Digital Trends are affecting Travel and Tourism:

 

Social sharing:

The social media is the ultimate destination for today’s generation. Sharing, tagging, and liking are a daily routine. When people go for an outing, checking in on Facebook is a mandatory chore. Tagging places, restaurants or even small cafes increases the popularity of the place. Uploading pictures of the places is itself promoting the tourism. Many organizations hold social contests, etc. This helps them to garner more attention from the target audience. Thus, its difficult to miss all the activities regarding the place or the location resulting in an increase in the tourism promotion.

 

Travel Agencies:

Social media trends have had an impeccable impact on the travel agencies. The information, services, fare, etc. are easily available on the internet. Even the location of the agency with a navigation map is provided. Since all this has eased the process.

 

Travel Research:

Researching for new destinations has been made easy due to the digital media. An individual can thoroughly research and verify about a destination he/she wishes to travel to. You no longer need to depend on the agent’s words.

 

Customer Service:

Customer satisfaction is the primary aim of any business. If the customers are satisfied, then and only then will you have your customer’s loyalty. Social media platforms have made it easier for the companies or the organizations to be in touch with their customers. Customer’s queries, complains, requests, etc. can be addressed efficiently and much quickly on the social media platforms, Also, it is easier for the customers to get in touch with you.

 

Among the various changes in the marketing trends, below are the latest trends in marketing:

 

VR (Virtual Reality):

VR is a computer technology that uses virtual reality headsets. This generates realistic images and other sensations including sounds. The aim is to stimulate the user’s presence in an imaginary atmosphere.

 

Mobile Messaging and Marketing:

     Apps like WhatsApp, Instagram, etc. are on the rise. These apps have proved to be beneficial in the marketing world to spread the word. It is an easy medium to promote and a trending one too.

 

Live stream:

The most recent trend is live streaming. Live streaming includes live videos of the on-going events or situation. People can live-stream their surroundings or the journey they are on if they are in and around available networks to go online.

What do different colors depict in marketing?

 

Colors are prominent factors in marketing strategies. But there is much more than just picking up a color and using it. There is a list of things that you need to keep in mind while picking a color and using it. Shades, tones, contrast, etc. are some of the things to be kept in mind while using colors for marketing.

Colors can help people to recognize your brand up to 80%. The way you plan your marketing strategy, the same way you need to plan and test your color schemes and tones before releasing the campaign. Once you have your required color tone and contrast, you need to stick to it.

 

There are numerous colors and numerous tones and contrast. But not all colors depict or express the same feeling or convey the same message. Below is a list of colors and what they depict:

 

Black:

     Black has many depictions. The way Black is seen may vary. Black conveys sophistication, control, independence, and seriousness. It may also express evil, death, mystery, and depression. Using black is a very risky task in marketing. Black is a powerful color and proper use of it can work wonders whereas too much use of it can work against you.

 

Conveys:

  • Luxury
  • Power
  • Sleekness
  • Can make one feel unobtrusive
  • Restful emptiness
  • Mysterious

 

The color black is mostly seen on the packaging of luxury items.

 

Blue:

The color blue is an overall well-liked color. It is found to be soothing and friendly. Hence it is liked mostly by men. Also, blue is the last color that is visible and thus if used in a great amount it can convey coldness, unfriendliness, etc. It is necessary to understand first and then to use the color blue.

 

Conveys:

  • Calmness
  • Coolness
  • Trust
  • Strength
  • Dependability
  • Increase in productivity
  • Intuition

 

Since the color blue shows trust and strength it is mostly used by the banks and business organizations.

 

Green:

Green depicts nature and natural beauty. It’s a balancing color and gives a sense of well-being. But it also represents money.

 

Conveys:

  • Health
  • Growth
  • Soothing
  • Relaxation of mind and body
  • Peacefulness
  • Sense of renewal, self-control, and harmony

 

The color green is used by banks and for natural products.

 

Grey:

Grey is related to professionalism and reliability. Since it is a practical color it is used to depict intelligence.

 

Conveys:

  • Pessimism
  • Intelligence
  • Authority
  • Unsettling feeling
  • Neutrality

 

The color Grey is commonly used for expensive gadgets.

 

Orange:

The Orange color is obtained by mixing the colors red and yellow. Hence, it has a good combination of both the colors. It depicts warmth, shelter, and food. It also represents motivation and general enthusiasm. The color orange is great to express comfort and support in hard times.

 

Conveys:

  • Confidence
  • Socialisation
  • Stimulating activity
  • Stimulating appetite
  • Friendliness
  • Cheerfulness

 

The color Orange is seen mostly in food packages and also banks.

 

Pink:

Pink is a soft color. It represents sensitivity, care, compassion and unconditional love. It has a soothing effect on it, showcasing understanding, nurture, etc. It is also the symbol or sign of hope and romance. Too much use of the color can represent immaturity and power draining.

 

Conveys:

  • Fun
  • Energy
  • Vibrance
  • Youthfulness

 

The color Pink is used for the products marketed for women and girls.

 

Purple:

Purple has the dual effect of red and blue making a perfect balance between spirituality and physical. The color has a soothing effect and is mostly related to creativity. Too much use of the color can cause introspection or distraction.

 

Conveys:

  • Sense of spirituality
  • Creativity
  • Imagination
  • Wisdom
  • Uplifted
  • Calmness of mind

 

The color Purple is mostly used for beauty and anti-aging products.

 

Red:

The red color is very powerful color. It represents our physical needs. Red color depicts freshness, strength, etc. To attract someone attention red is the most obvious color.

 

Conveys:

  • Boldness
  • Freshness
  • Youthfulness
  • Excitement
  • Energy
  • Action
  • Confidence
  • Enthusiasm

 

The color Red is mostly used in toothpaste.

 

Yellow:

Yellow is the bundle of happiness, joy cheerfulness, etc. Almost everything happy is represented by yellow. It is the easiest color to be seen. Yellow is the best color to lift up spirits, increase confidence and provide inspiration. Too much use of the color can cause anxiety and self-esteem issues.

 

Conveys:

  • Optimism
  • Activity of the brain
  • Happiness
  • Warmth
  • Communication
  • Joy

 

The color Yellow is mostly seen on shop windows. Also, emojis are mostly of yellow color.

 

White:

White is a pure color and a complete one too. It is the basic most color and absorbs all the other colors. It shows innocence, cleanliness, and peace. Too much use of it can show isolation, loneliness, and emptiness.

 

Conveys:

  • Safety
  • Purity
  • Cleanliness
  • Freshness
  • Mental clarity

 

The color White is mostly used for medicines.

How does a Website help your Business to grow?

 

In this era, where everything an everyone is online, having no website for your business is like having no business at all. The Internet is looked upon for almost every kind of data by almost every individual. In such situation, a business needs a site where the clients can look at the business-related data. Your website should cover all your work was done and the services or goods you provide to your clients. Below are the points that explain why the website is important what the growth of your business:

 

Tracking the activities:

When you get yourself a website for your business, you can track almost every activity on it. How many visitors you had, how many times your page has been viewed, who has a query, who messaged you, etc. All this is possible to know when you have a website. And this helps you to make corrections or improvement in your business.

 

Client satisfaction:

No one has the time or the energy to always go out physically and buy or look at things. Having an online site enables your clients to look at your products and also purchase them. They are spared the struggle of physically going and doing so.

 

Reach:

Only a physical store will get you a minimum amount of audience or customers. Having a website helps you to reach a large amount of audience and potential customers thus increasing your business.

 

Connections:

Making connections is a vital element of marketing. When you have a website with interesting data and items, others will link your website to theirs. This will create connections that can help the progress and growth of your business.

 

Inexpensive:

Promoting your business is very essential. There are many mediums through which you can promote your business. Printed media, radio, TV, etc. are some of the mediums. If you compare having a website with other promoting mediums you will realize that the latter is quite affordable.

 

Bonding:

Having a website gives you the benefit of building customer relationships. When you have a healthy relationship with your client, you have the customer’s loyalty. With a website, you can reach out to your customer irrespective of where you or your client physically is. This is another important element in marketing to build a relationship with the customer and to maintain it.

 

Sales:

A website is a way to reach out to a large number of audience and hence to gain potential customers to your pocket. This boosts the sales of your business. The website can be managed and seen from anywhere you or your customer is. And hence it is easy to increase your sales.

 

Publicizing:

Websites give you a vast platform to promote your business. It has many variations in which you can promote and reach out to a large audience. Also, it is an easy to use platform which enhances the user experience.

 

 

 

   

Colors matter: Marketing Psychology.

 

When content is being built, a lot of thinking goes into it. Content needs a lot more than words to garner the required eyeballs and visibility. What really attracts the reader? The first impression of the content is surely not its words.

There are various designs and layouts that can be used for your content. But the right mixture of the right elements is the best recipe for your content. Color is one among the many ingredients of a good content.

 

Colors:

Color can evoke many expressions and feelings. A perfect blend of colors can attract readers. But what is the purpose of colors more than just attracting the audience?

Colors can add effect to the content. It can portray the feelings, atmosphere, etc. and this makes a huge difference while reading.

 

Branding:

Every brand has an identity that represents the brand’s personality and product offering. It takes years for a brand to achieve the desired personality. Brand personality depends largely on colors and styles. Colors build the recognition of the brand.

Baskin Robbins use pink and blue color in their logo. The color pink depicts sugary and sweet products. It also depicts playfulness. The color blue is soothing and cool.

 

Site Usability:

Implementing colors to convey a particular message is an art. You need to know all about colors and their meanings. Use of colors should not be limited in your ogo but also be used in your campaigns. When it comes to a website, it is necessary that the website should be readable and visible.

Here, color needs to be used to improve the user experience of the client. The blend of colors you use should not confuse the reader or tamper the readability of the content. Colors that are soothing to the eyes will work best.

Change of style and color is important to maintain the curiosity of the readers. Using a proper color for the background can then allow you to highlight the needed part of the content as per your wish. An overwhelming color blend will put you at a risk of losing your audience. Along with colors, your fonts should also be proper and readable. Always remember to view your site through your audiences view and not yours.

 

Contrast:

There are numerous tones and shades of colors. You need to use the correct contrast of the color to maintain the readability of your content. Black words on a white background are the most basic and easiest contrast. You can experiment your own combination and contrast but it is vital that the contrast does not disturb the clients visual.

 

Brand Recognition:

Color builds the brand recognition. There are many brands that have already gained recognition over one color. For example, Coca-Cola uses red and white color. Red is the prime color in their logo and campaign.

The color red depicts freshness and energy, hence red color is used to represent freshness even in toothpaste ads. A single color can convey an unspoken message to the customers. Maintaining a proper color balance will allow you to maintain the brand identity. People can recognize a brand by color up to 80%.

 

Color plays a vital role in building brands identity. As it can work in favor of the brand it can also turn against the brand is not used at the correct time and place.

 

Mobile phones: Healthcare marketers’ trump card!

 

Phones were initially invented to make communication better. Calling was the basic and the only feature of a mobile phone. Years later now, mobile phones have been changed completely. You can even see the other person while talking to them, that’s video calling obviously!

Mobile phones are more than just a communication medium or device, it’s a companion. You hardly see people going around without their mobiles. Almost every sector has gone online now and is accessible from anywhere provided you have a working network. Majority of people use cell phones to ease the struggle of traveling like making reservations, booking tickets and arranging appointments.

Healthcare organizations have also introduced apps to make it convenient for the patients to book appointments without having to wait at the clinic or the hospitals and people are actually benefiting from these apps. Healthcare organizations are earning profits and increasing employment in the economic sector. There are numerous functions and uses of smartphones in the healthcare sector. Thus, the use of mobile phones is increasing in the medical sector at an ineffable pace. The healthcare sector comprises of medical devices, hospitals, clinics, medical tourism, outsourcing, health insurance, and medical equipment.

 

Here’s how consumers are using mobile phones for healthcare:

 

  • 88% of doctors’ appointments are booked online.
  • 56% of people schedule their appointments by calling from their mobile phones as people find it more convenient.
  • 52% of people look up on the internet for health-related queries.
  • 51% of people feel more valued when they receive patient care messages and reports on their devices.
  • 44% of people depend on the internet for searching hospitals rather than going around physically.

 

The portable devices are being used to their full potential by the healthcare brands. Following are the strategies used by the healthcare marketers-

  • Creating apps for scheduling appointments.
  • Maintaining a responsive website where the details and other information of the institution are uploaded.
  • Messages and alerts of various healthcare offers are sent to customers on their smartphones.

 

The technology has advanced and is being improved as the days go by. It is essential for everyone to stay up with the changing trends of technologies and marketing trends. Those days are not far away when people won’t have to be at the doctor’s clinic physically for a quick test or check up done.

Mobile Marketing a Boon for businesses today!

We are living in an era where almost every person is tech savvy or wants to be one. In such an era mobile phones are essential devices.

People nowadays carry there their mobile phones almost everywhere they go. Mobile phones are the organ, of almost every individual, that can’t be left back. Almost everyone has a cell phone. No one can resist their susceptibility to take a glance at their phones every minute. These facts are a boon for marketers.

Mobile marketing can ensure more traffic or visibility. It is the ultimate method to communicate with the target audience at any time of the day. Be it complaints, shopping or service; advertisers can deal with it at any given time of the day all because of mobile marketing.

 

Mobile marketing today:

Online businesses were only meant for desktops, but now everything has changed. Mobiles are portable and hence people can go on to any site no matter where they are. Shopping has become easy for the on-the-go-shoppers. Not just shopping, but there are any other uses of mobile marketing that enable a large audience or traffic.

The mobile marketing strategy has proved to be a worldwide success. Plus, there are many other ways one can promote their goods and services. For example Instagram’s shop now, Google’s purchase, etc. The profitability completely depends upon the various types you select for your brand and how you get in touch with the customer or attract your target audience.

Other Factors:

  • Usage of mobile phones in the stores: People can be seen using their mobile phones even while they are physically at a shopping mall or store. Almost all stores nowadays have their own apps for online shopping. This can alter the physical sense of shopping. Stores need to increase the interaction of the shoppers towards the physical goods. SMS and emails can be a good way to starting the promotion.
  • A personal space: While shopping on mobile, individuals are rather at ease. It gives them the sense of personal shopping and the person can take his/her own time to shop or select the item. Whereas in physical stores most of the people feel uncomfortable with people around them. Also, no one is interested in standing in the queues for checking out.
  • Virtual Reality: Virtual reality is the thing of today. VR promotions have a very different touch and can bring about notable changes. If done right and at proper place and time, success is imminent.
  • Changing ways: There have been quite a lot of changes in the models of mobile phones and the way people utilize the changes. This triggers the different ways of consumption of content by the individual and paves a way towards more diverse and better marketing strategy for the businesses.

Understand Digital Marketing and SEO with the essential 4Ps.

There is much more to promoting than just getting highly ranked on the search pages. Though there are many ways to up your ranking on the search pages, it will not ensure you will attract traffic. You need to do more than just making your site appear first on the list. A website won’t draw in traffic by getting ranked first on the SERP.

To attain the perfect number of traffic you need to be a sublime advertiser. To understand how in better ways the digital marketing and SEO can garner traffic to your website, you need to know and understand the 4Ps:

 

4Ps of Marketing:

Marketing is nothing but putting up an ultimate product, at the ultimate time and at an ultimate price. To disassemble the multilayers we need to study the essential factors of marketing- the 4Ps:

 

Product/service:

Before you select a product or service, it is essential to understand your customers and their needs first. Who are your clients? What are your client’s needs? Does your product or service fulfill the needs of your clients? All these questions are to be kept in mind before determining what product or services you choose.

A newly started business will be in need of proper digital promotion that will eliminate the struggle of promoting for the client. Here is where you provide your client with the necessary services. You need to be clear and apt regarding what your services or goods are about. Getting ranked on the SERP is just one major part of your journey. You still need to work to draw in the target customers.

 

Price:

After you have determined what product or services you will be providing, you need to set a price for it. As we know cost is indirectly related to the value of the product or service you provide. In the case where your product is expensive, no matter how enticing it is, there won’t be many purchases. Also, if your product is tawdry the rate of purchases will thole.

It is like a see-saw. If the price of your product is low, you will garner more deals. On the other hand, if the price of your product is high you will gain more benefits. You have to explore and devise your own comfortable balance.

 

Place:

Where can the clients look for your products? Do clients have to scan for you? How will be the products made available online or offline? Would there be any physical stores? All the answers to these questions will clarify your further path. The third P is Place.

What your product is and how your clients would be purchasing them is an essential factor to determine. If your product is apparels, you have to determine your place of distribution. Whether you will have an online store or a physical store? If you have a physical store you still can promote it online. Google search results and ads can play a vital role here.

 

Promotion:

Your product has to reach your target audience before they buy it. Promoting your product will ensure larger target customers to get in touch with your product. There are many ways you can promote your products.

Online Ads, Television commercials, press, pamphlets, etc. are some of the options to promote your product. Online promoting has a huge list of its own. Google ads, comes underpaid results can prove very useful if done right. Social media platforms are on the rise of giving a huge path into an advertisement. Facebook ads, Instagram ads, etc. the list goes on.

You have to research your target audience and likewise select the mode of promotion of your product. Seasons, time of the day, rival strategies, etc. are some elements that are worth considering while promoting your product.

 

All Together:

If all the above Ps are held properly and executed aptly, success will follow you. Research is the base of every venture and every aspect. The most important part is to know your own product and your clients.

  Concentrate on satisfying your audience, primarily. Let the income be the secondary target. Determine your target and reach your target.

Unveiled: The concealed facualities of Affiliate Marketing.

People often are unenlightened by the fact that Affiliate Marketing can fetch you not only auxiliary cash but also a regular honorarium; that too by working at home.

Irrespective you doing exactly and aptly what is to be done for the profit, any endeavor that is work at home will fetch you much less return. Less capital investment and no need of delivering services or products from one point to another makes affiliate marketing an Ideal work from home venture.

 

Affiliate Marketing’s Gospel:

The misconception about affiliate marketing, like any other work from home endeavor, is that people believe in earning more by shelling less or by less hard work. People are made to believe that it is easy money earning path, once you have invested the money your job is done. There are cases of sites that are partner promoting programs saying one can earn huge amount of dollars by doing nothing at all.

Other are the cases which tell you to just set up a membership site and then you can leave it unnoticed but keep on checking your accounts.

The words itself emit the vibe of skulduggery. Like all other work from home ventures, affiliate marketing has the same materiality. As the saying goes ‘No pain, no gain’. There are marketers who are quite rich and are walking on the stairs of prosperity and also who are bagging nothing at all. The real essence in grossing great amount of money in your bank accounts while at home is how good you are at affiliate marketing.

 

How to successfully hack Affiliate Marketing:

It is not hard to crack affiliate marketing. What you need are an investment of a considerable amount of time, management and detailed information. Following are the steps to help you to shape as a successful affiliate marketer:

  • Begin: Find out about subsidiary advertising and the path to being a success.
  • Prefer only quality ancillary services and products. While doing so, remember that don’t focus on income that you will be fetching but on the quality of goods and services you will be providing.
  • Track: Track all your work so as to understand better about when and how you get paid and all other important money-related issues you need to know so as to guarantee that the program is a perfect match.
  • Pick ancillary topics that would compliment your product or the content on your blogs.
  • Don’t overpower your audience by mismatching or clashing your affiliate promotions.
  • Perceive who your target audience is, the spot you can reach to them and how to lure them towards your site. Do not rely completely on SEO and social networking sites to help you attract your target audience towards your content, blogs, etc.
  • Opt for email advertising as it can amplify ancillary gains.
  • Before you start your affiliate marketing considering all the aspects that will ensure your win. As it is for any other work from home venture, you need a proper arrangement and day by day association to profit with online affiliate marketing.

 

Boons:

As aforementioned affiliate marketing is ideal for work from home ventures with a profitable outcome. Here are few advantages of affiliate marketing:

  • The easiest part of affiliate marketing is starting it. Affiliate projects can be joined without paying a dime for registration.
  • The marketing portal you are working for does not require you to develop or produce any goods or services.
  • The shipping and delivery do not fall under your list of responsibilities.
  • The potential of your profitable incomes hinges on how your ancillary programs are advertised.
  • It can be included in the ongoing domestic undertaking to make an extra pay stream.

 

Flaws:

When there is good there is also bad. Same goes for affiliate marketing. Along with the boons, there are few flaws too:

  • To attract more traffic so as to generate salaries, investment is needed.
  • It’s essential that you choose proper and trustworthy organizations to partner with.
  • Few organizations were claimed not to be paying.
  • There would be many others promoting the same venture as you are.
  • Though you can keep track of how many purchases were made, it is impossible to track who purchased it making it difficult for further deals.

A Walkthrough to design an Unblemished User Experience.

 

When content is published, just the content and the content’s build-up are not enough. User experience is what should be in focus. A client or reader comes back to the site only when the user experience is good and above. Your site should be best in terms of form and functionality.
To make your site worthwhile and to improve and increase the user count or traffic, you need to build and design user experience. Follow the points below to design a perfect user experience:

Visual Hierarchy:

     Visual Hierarchy might sound complicated but is literal to the words. Visual hierarchy simply translates to the order in which the human eye sees. By using this method you are guiding your reader or audience to where to head next. It also helps the reader to distinguish between the content if the visual hierarchy is used in the precise format. The header gives the idea of the content to the reader and the description below it give a brief description.

Navigation:

When your reader visits your page, they should have an easy navigation throughout the page. If the reader gets irritated or confused, you are at the risk of losing your traffic.

Smooth navigation around the page, helps the reader to find the desired content and you to keep your traffic. Use simple signs or words to guide your reader through your website. Relatable and recognizable words will help the readers in their decision-making process.

 

Responsive site:

Many individuals are surfing the internet on their portable devices like mobile phones. The number is increasing day by day and this causes a crowd resulting in the site becoming irresponsive.

Preventing this scenario is a must when you want a proper flow of traffic to your website. Ensure that no matter where your client or audience is, the site should always be responsive.

 

Design:

The way your site is designed matters in user experience. Do not design your site just for the sake of it. An unpleasant experience of the user may prevent them from returning to your site.