Get to know Pinterest.

Pinterest is an application that can be operated on the web as well as on smartphones. This application helps you to obtain information in image forms mostly. Few other search results include GIFs and videos. This is a great marketing platform and you might want to rethink your marketing strategy if you haven’t opted for this platform yet. Let’s see the features of Pinterest.

Lens: Pinterest Lens
This feature of Pinterest was introduced in 2017. The Pinterest Lens enables the user to have the most control over searching. The person just has to use the camera on their phone and point at the objects they re looking for and a search result will be shown to them related to the objects. People at Pinterest are constantly working to make your smartphone a better stylist.

Video: Promoted
Pinterest has a promoted video feature that allows you to bring your brand’s personality to life. Using videos creates a sense of connectivity and user-friendly experience for all the users of Pinterest or as commonly known as Pinners. This encourages the users to start an interaction with brands. A study showed that about 67% of users on Pinterest were interactive with brands only after watching a video.

The visual search engine enables more comfort and ease to the users or pinners using the pincodes. This feature helps to drive the offline interactions on the online platform. Users can use the codes by scanning the pincodes on in-store display or printed stories using their Pinterest Camera. This will direct the user to find Pins that are directly related to the displays.

Taste Graph:
Taste graph is organic social’s best friend. This helps the marketers to see the connections of the users and to understand the taste and likings of the user. This feature of Pinterest makes it the best social media platform when compared with others. This gives a detailed insight and thus is a great medium for marketing and business.

Possibilities Planner:
Pinterest is known to use spikes during holidays and also during celebrations. Pinterest is introducing a new tool in the near future- Possibilities Planner. This will help business to view insights of when users or pinners start planning holidays and celebrations. This will help the businesses to plan their strategy and promotion likewise.

Pin Collective:
All size of marketers can use Pinterest as per their needs and wants. Pin Collective will help the brands to create the content they need as per Pinterest’s visual format and the user’s belief.

Level Up your Team this year!

Two months of the New Year are already over and people are still wondering what changes to make. You can start by leveling your team one step up. This can be done by doing some changes and adding few things in. The individual skills can be looked in to and changes can be made as per it. You might think your team is better as it is now, but remember that improvement will never harm you or your business. One needs to understand the importance of leveling the team up. When you do the needful you will notice that the team and the people in your team now have a different view towards the projects and strategy for the same. Let us see how you can hand the power over to your team with ease.

Training is the best way to overcome the shortcoming of the team members. Don’t ignore the need for training. Even though your team members might be working for quite a few years now, they always can use a bit of training. Some might even think that training is a waste of the precious time. But an investment now will be a profit in the future. You can invest your time in training your team members and it will surely give you a positive outcome in the near future.

Systematic distribution of work:
You need to look at it that you give out work to your team members in a way that each project or work will be of the highest value to the person given and they will make the most of it. A person good a particular task will obviously make most of it by working on the given thing.

Direct feedback:
Have conversations with your team. Let them know what you feel about their work and what you are expecting from them. When a two-way conversation is started it becomes easy to understand and to make people understand what exactly is needed to be done.

Encourage empowerment:
Let your team members own their own strategies. Let them take the tasks into their own hands and let them be empowered in their tasks. You will know exactly how they work and it will also help the members to grow a sense of responsibility.

2018’s new online marketing trends!

Digitalized businesses are a common thing now. But many still fail to recognize the utmost importance of the entire digital marketing process and the steps that are involved in it. As the time is passing by and the years are going by, the digital space is upgrading and changing all the time. The digital space is continuously going under changes in terms of updates, platforms, and consumer patterns resulting in a bunch of opportunities for all the businesses in the digital field or space. When a business starts their marketing journey, they need to check out few things that are mandatory to kick-start their journey online. The first step is to identify their target audience then their goal and then their strategy. A constant reviewing should be done to ensure that the business succeeds in their overall online marketing journey. We will be seeing few of the new online marketing trends.

Instant results are a must:
This generation is entirely made up of people wanting quick results. They search almost everything online. There is absolutely nothing that they do not research for online. However, aside from researching online, quick results has become the foremost impression of websites. Thus, it becomes necessary to maintain the website in a manner that will not lag or slow down the entire loading speed.

Smartphone compatible:
It’s already 2018 and if your website is still not smartphone compatible, you sure are living under a rock. When you have a business you must have a website and if you have a website, it SHOULD be smartphone compatible. Smartphones are a medium for the on the go research and looking up on the website. Almost everyone has a smartphone today and they surely use smartphones to do their research or to go to your website and for this very reason, it is necessary to have a website that is smartphone compatible.

Likes won’t fill your goals:
It’s the most common thing that people are concentrating on how many likes they get. This is the wrong approach if you are a business page. You need to focus on the most important elements like the reach, conversion rates, and engagements.

You can use AI now:
There are many ways you can use artificial intelligence. Facebook and Google can be used as platforms to use AI for online advertisement purposes. It’s a common norm that AI is for future. You can change it by using AI now for your business.

What are you waiting for?
At a time like this when the online space has evolved so much, there are a number of people who are still naïve to it. It’s high time these people should be online and get updated with the changes that are occurring on daily basis.

Thinking about buying fake followers? Read this.

Social media is very vast. There are loads of scope and a lot to learn from social media. Usually, people term social media only as a waste of time or teenagers and young pupils craze. Everyone is on social media. People follow, like, subscribe, comment, share, etc. on posts that are posted on the social media platforms. It’s not just a trend, there’s more to it. Business has this vast field all to themselves and they sure can use to entirely as per their requirements. However, there are quite a few strategies people follow. As we know it, there is always a hard way and an easy way. People usually opt for the easy way in order to achieve what they desire. Most of the times it is all about money.

Many opt for something that is called juicing. Juicing is basically boosting followers on social media platforms. Of course, money is involved in here. People buy fake followers to increase their publicity. The users that are paid are not actually humans but are bots. These bots are mimicking the accounts of human users. In the recent times, many people were exposed having paid followers on social media platforms. The list included well-known celebrities and even other well-known personalities around the globe. This has lead to serious PR damage to the people who were amidst all this. A company used to create and automate such accounts and then sell the accounts to people. Thus, increasing the followers. All of this is continuing because most of the businesses are judged by the followers and likes they have. The social media platforms have taken all it personally and are now taking required actions to stop these fake accounts. There are more fake accounts than real accounts on Twitter and Facebook.

Many of you might be thinking what so bad about fake accounts and paid followers. We will answer it here. As mentioned about, bots mimic real user accounts. The bots don’t really take into consideration the age or gender of the person. After the fake account is set and automated, the bots use this accounts to sell various things to businesses and organizations. There might be inappropriate products sold under the name of an underaged innocent child. This may or may not cause harm to innocent people. This is also a reason why buy followers are banned from social media platforms like Facebook and Twitter. You can opt the alternative for this. Engaging real audience is an art and this art pays off well. Opt for SEO i.e. search engine optimization. This will give you opportunities to grow your reach and your time will be valued.

Facebook’s Fake News Problem.

Facebook has made a new upgrade with a sense that public and business news or posts won’t be hovering or lingering anywhere near your wall. Facebook’s new update has been focusing on family and friend’s posts. However, the news might be a bit of worrisome for the business pages but it surely is not yet following the trend. Recently, there was a big hype of the lunar eclipse big blue blood moon.

The occurrence was one that was very rare indeed. Once in 150 years, as they say. Everyone wanted to experience this moment. Many wanted to record the event as well. There were photographers everywhere, ready with their cameras to record every aspect of the moment. Many channels were telecasting the event live. People were able to witness the phenomena directly from their home. Even NASA was telecasting the event. Amidst all this, there was a particular channel that was telecasting the blue blood moon. The difference was only that though it had about 16 million views, the entire telecast was fake. They used a previously used photograph and said it was the blue blood phenomena. All this, happening on Facebook. So much for attention. Right when the year started with Facebook bring up the upgrade to discard the entire fake news concept, this fake news had got over 16 million views.

The photograph that was used belonged to Chris Kotsiopoulos. The page that posted the photograph as the blue blood moon was inactive since September of 2017. Facebook later removed the photo. Mark Zuckerberg is taking the efforts to remove all such unwanted attention the fake news is acquiring. There are numerous fake news that are shared around and people even believe such stuff. Images and videos are often morphed and people fail to see through it. Fake news, rumors can make a huge impact. Let’s just hope that things will not be as problematic in the near future.

Interview? Watch your body language!

Interview. Sounds like an opportunity but also makes you nervous, doesn’t it? But when you are going for an interview that could change your life if you get selected you cannot use the option of being nervous. You need to play your best card and land the job. Your nervousness can start a tick in you. You might start shaking your leg unknowingly or sweat too much. You at times might even blabber things that actually relate to nothing at the moment or to the question you are being asked. Just your certificates and merits won’t get you a job. You need to have composed body language as well.

Your body language should not be too stiff or too loose. The way you present yourself in front of the interviewer is very important and can determine if you are selected for the job or not. Your body language talks a lot about you. People usually notice your body language over all other things. There are few mistakes that people tend to do during an interview. These mistakes usually decrease the chances of you getting the job. We will be telling you the common mistakes that people usually do while at the interview.

1. Eye contact.
The most important part of body language is eye contact. Most people avoid an eye contact with the person as they are nervous, etc. When a person avoids or fails to maintain an eye contact, the body language says that the person is only physically present at the location. This might also lead you to feel more and more insecure. Maintain an eye contact with the interviewer.
2. Fidget:
Fidgeting is very very bad. This will ruin your impression in front of the people. Not only during the interview but during other important conversations may be affected due to your fidgeting. Playing with your hair. Tracing a line on your lap/thigh/ playing with your smartphone, etc. are all fidgeting. Try to avoid doing this by crossing your hand or keeping them on the table. Maintain a proper posture.
3. Smile:
You need to Smile. When you fail to smile you seem to be a person who is either not interested or is not friendly. Remember to smile. When you smile you seem pleasant and happy. This adds positive points to your entire persona.
4. Weak Handshake:
Remember shaking your hand with the person in front of you is a sign that you are welcoming. Don’t let your handshake be weak. A strong handshake will build up your impression. A strong handshake shows that you are confident and know your work.
5. Slouching:
When you slouch, it interprets that you are low on your confidence. This will affect your impression in front of the interviewer/s. Your posture should be good and not slouchy.
6. Crossed Arms:
Crossed rams depict that you are insecure, afraid and lack a lot of confidence. It shows that you are highly uncomfortable in front of them. You should practice sitting with your arms apart at a particular appropriate distance.
7. Nodding:
Too much of nodding is just a big no! It shows that you are not paying attention to what the people are saying. It might show as you are ignorant. Try to control your urge to nod all the time.

Know what Click-through Rate is.

There have been some talking about click-through rates recently in and around the marketing business. People often use the term click-through rate when they are talking about a performance of a particular campaign or something. It might make you feel missed out as you might not be much aware of click-through and have no idea what it is. Let’s get you a brief understanding of what click-through rate is all about and how important it is for your marketing campaigns.


What is it?

CTR or Click-through rate is a figure. This figure is determined by the ratio of users who engaged or the number of times a particular ad or email has been clicked on to the number of times the same ad or email has been viewed. The success rate of the paid search, email marketing campaigns and display are commonly measured with CTR. This can also indicate the operation of the subject lines, met description and ad copy. CTR is measured in the following cases:

  • A link on a landing page.
  • A PPC ad
  • A Facebook display ad
  • A call-to-action button or even a link in an email


How is it calculated?

To calculate the Click-Through Rate of a particular campaign one needs to divide the number of overall views by the total number of clicks and multiply it by 100. For example,

If an advertisement has 200 clicks and 8000 views then-

CTR = 8000/200 x 100

CTR = 0.4%


Importance of CTR:

In simple words, CTR reveals the success of your marketing campaigns. When you calculate how many clicks your campaign got after the ad was seen by people, the strength or weakness of that ad is revealed. Along with this, the quality of the ad copy, positioning, keywords, and imagery is also revealed. To increase sales it is important to increase the CTR. You should start comparing your CTR with your industry averages if you want to figure out whether your campaign is bringing out the required results.

Making icons that are best.

The design is the main element in today’ time for almost everything that is online. A good design is the demand of everyone and everyone has different choices. Designs help you to garner the required involvement of the audience by being appealing to the audience’s eyes. With designs, come various elements that build up your website. Icons are among these elements which are quite important when it comes to attracting your audience. For once, you might have no trouble while making a logo, but while making an icon I can be very difficult at times. This occurs due to few restrictions. So, while making icons one must keep few points in mind. Here are those points:
Clarity or Readability:
Icons need not necessarily have text or other such characters. The baseline is that the icons should be clearly visible to the eyes of the audience. Your icon should depict your brand or organizations. The icon should not confuse people. Just like you can see icons on your pc or smartphones show exactly what they are. For example, you will know that an icon is for call logs as it has the symbol as well is clearly written on it. User experience is important and clear icons will improve the user experience.
You need not add images to your icons. Using a compact version of your already existing logo for your icons can work perfectly. Since the logo is small in size it can be difficult to adjust an image to it. Also, images are outdated from time to time.
Avoid words:
Using alphabets or first letters are way too mainstream. Many people use letters as their icon but it is acceptable because the letter is in their logo. For example, Facebook uses f as an icon.
Standing out from the rest of the people is a must. Your icons should have intense and bright colors in order to attract the attention of the audience. This will surely get taps more often. This will work except when you have many apps on the same screen at once.
Creating a symbol is very important as it becomes your identity or your brand’s identity. Your symbol will be more than enough for people to recognize the brand. A symbol should be catchy to the eye and soot at the same time.
While you are making your icons, make sure to use the vectors only. This will help you to resize them whenever you wish to.
Scale ready:
Always be scale ready. At times, it happens that your icons might grow o such a high level that you might have to use them as logos itself.

How can agencies help you to create content.

Content is a tricky part of web design. Not everyone can alter and edit or even develop a perfect content. At times, decisions are to be made quickly and the changes are to be made. This may consume quite a time. You don’t want this time to go by just like that when you can actually focus on another important element. To save your time this can be done by an agency from outside your office. This will save a lot of your time. No matter what kind of content challenge you might have, the agency will help you out if they are the correct ones.

The old or existing content should not bother you. Some of the existing content can be kept untouched while the ones that might affect the new content will be changed or altered. By altering we mean that they can be redone from the scratch or even be constructed as new. Once you have given the content work to the agency you need not worry about the old content at all. You need to trust the agencies as they work for your company. You can discuss your company’s new strategy and then just tell the team to work on the required content. When the content is ready you will only have to review it and the rest will be the done by the team. This team is specially assigned for the sole purpose of creating, developing and altering content for your website, etc. Content is not just words formed into sentences to build up a paragraph. Content needs research and aims to start the first step. Your content needs to be built in order of your aim and not just because you need a content.

Content conveys your business’s or your own thoughts. These thoughts will spread around on the internet easily when you use the right matter. Again, this will also be done by the team looking into content. Agencies have great experiences and they can use these experiences for your benefit. Choose the correct agency while you hire them. Look out for their past works to determine if that is the agency you have been looking for.

Diagnose and fix your WordPress site!

Your website is your first and last impression. When you have a website of your company you need to keep in mind that it works smoothly and loads quickly without any glitches. If your website takes way too much time to load or if there is a delay of even one second, it can have a huge effect on your website and on your company image as well. It is a must that your website should have fast loading speed. There are still few people who think that a slow website does not matter or cannot affect the image of the company as a whole. Your SEO score can also have a huge effect on your WordPress site loading speed. Make improvements where ever necessary and maintain the SEO score by correcting the mistakes.

Other than the site taking a while to load, there are many other factors that can sense that your website is slow. New browsers like Chrome, etc. have a faster speed and load your website much quickly as they use most of the data. However, you specifically need to know if your website is in the danger zone. Don’t worry as there are many free tools where you just have to enter your website URL and they will examine your website. These websites give you a detailed report what is wrong and what should be and can be changed. There are a number of areas that can lag your website loading speed.

If the images that you have included on your website are way too large, your website will surely slow down. You need to pay attention if your images are not way too heavy or way too light but of the right size. Try comparing your large images. While doing so keep in mind that the quality of the image should not be affected at any cost. You need to use high-quality images but also they should not be too heavy for the website to load. When the images are way too heavy to load they at times fail to load at all.

Hosting is another area which needs your attention. A poor hosting will slow down your website’s speed. This mostly happens in the cases where there is shared hosting. When the others are having problems related to traffic and other site related issues, it is most likely to affect your website too.

Plugins are a common word nowadays but not everyone is aware that too many plugins can actually have a negative impact on your website loading speed. You can reduce the load off your website by removing the extra plugins and add-ons. This will make the website much lighter and will faster the pace of the website. Do not remove the entire bunch of plugins. Use the help of an expert to deduce what exactly to do.