A Walkthrough to design an Unblemished User Experience.

 

When content is published, just the content and the content’s build-up are not enough. User experience is what should be in focus. A client or reader comes back to the site only when the user experience is good and above. Your site should be best in terms of form and functionality.
To make your site worthwhile and to improve and increase the user count or traffic, you need to build and design user experience. Follow the points below to design a perfect user experience:

Visual Hierarchy:

     Visual Hierarchy might sound complicated but is literal to the words. Visual hierarchy simply translates to the order in which the human eye sees. By using this method you are guiding your reader or audience to where to head next. It also helps the reader to distinguish between the content if the visual hierarchy is used in the precise format. The header gives the idea of the content to the reader and the description below it give a brief description.

Navigation:

When your reader visits your page, they should have an easy navigation throughout the page. If the reader gets irritated or confused, you are at the risk of losing your traffic.

Smooth navigation around the page, helps the reader to find the desired content and you to keep your traffic. Use simple signs or words to guide your reader through your website. Relatable and recognizable words will help the readers in their decision-making process.

 

Responsive site:

Many individuals are surfing the internet on their portable devices like mobile phones. The number is increasing day by day and this causes a crowd resulting in the site becoming irresponsive.

Preventing this scenario is a must when you want a proper flow of traffic to your website. Ensure that no matter where your client or audience is, the site should always be responsive.

 

Design:

The way your site is designed matters in user experience. Do not design your site just for the sake of it. An unpleasant experience of the user may prevent them from returning to your site.

 

Vibiz – The Right Franchise Model from Vihaan hitech

Vihaan Hitech has come up with the Franchise model in the market. They offer independence of small business ownership supported by the benefits of a big business network. Their business helps in promoting their clients business across the market. Branding is all important today. So, if you are keen to start your own branding business, Vihaan Hitech is here to help you take up the franchise of an established business name. You do not need business experience to run a franchise. Vihaan Hitech provides the training you need to operate their business model.

Being associated with Vihaan Hitech derives the benefits of business recognition, business loyalty and the goodwill that Vihaan Hitech has built up in past years. Franchises have a higher rate of success than start-up businesses. You can taste success of the business and its demand. It is time consuming, effortless and money saving as you do not need to establish and build a business name. You may find it easier to secure finance for a franchise. It cost less to buy a franchise than starting your own business.

If the business is the leader in its segment, for example lets take a reputed business like Shahnaz Husain, the franchisee derives the benefits of being associated with a leading brand and the demand for the products and salon treatments. Shahnaz Husain’s franchise salons have a standard look and feel. People do recognize Shahnaz Husain salon from its logo, colours, style and other treatments, there are several other aspects and symbols which help client and customers identify with the Shahnaz Husain brand. The clinic décor, operational standards, specialized treatments, name boards, letter heads, etc., are unique factors and help the brand stand apart from others.

To have a business model with proven success is also a great advantage. In today’s world, Consumers expect a high level of service, professionalism and also expects a quick result. Our franchisees are guided towards achieving this. For instance, our franchisees are required to have basic equipments and a commitment to a positive customer experience. Franchises have an established reputation and image, experienced management, work ethics and ongoing support. Vihaan Hitech builds confidence in the clients and customers and helps the franchisee’s business succeed.

Vibiz - Start your own business

ViBiz – First Choice of Entrepreneurs

Successful entrepreneurs are a master at multi-tasking.

Successful entrepreneurs have a phenomenal sense of responsibility.

Successful entrepreneurs know the importance of perfection.

But successful entrepreneurs also know that theycannot possibly do it all, alone. Which is why, a successful entrepreneur knows how to prioritize.

As entrepreneurship is a 24hr job, it can become extremely overwhelming for one person to exceed in all aspects of business. While the idea of working for your own seems very enticing, it is, in reality the most difficult thing.

Let us start from the beginning; how do you start a business? How do you form a business? How do you register it? How will you handle the finances? You will face a 100 more questions and more.

As exciting starting up a new business sounds, actually kick starting it requires the most effort and expertise.

Introducing ViBiz, the ultimate business companion.

We know and understand how complicated and tiresome the process of starting up a business firm is. Right from becoming an officially recognized business entity to selecting a solid set of tech tools for your business. From creating an online entity to managing all the finances.From recruiting your employees to training them and from creating your brand to marketing your brand.

ViBiz will always be your go-to option. Let us handle all these responsibilities for you while you focus on the most important thing, your own business. We have an array of services so as to be an end solution for all of your business needs. We would not only provide you with the process related expertise, but will provide you with the necessary training so you can make most of this opportunity.

ViBiz will help you take all the important business decisions and give you all the necessary tools to carry out your business smoothly. We excel at marketing activities which will help you reach your client, convince your client, acquire your client and form a trusting business relationship with them.

Allow us to handle all the back-end process, incubate and nurture your business.

Let ViBiz be the first step towards your success.

 

 

 

Optimize your Product by effective Content Marketing

online content marketing

Content marketing is the most effective of all the marketing tools. It will push the product in the market directly. The marketing trend has grown up and is changing in the different direction however if the content is introduced along with the product it is noticeable.  Content can be written by any one understanding the product so it is not necessary to publish the name of the writer on the portal. This is the reason many of the ghost writers are coming into picture. The ghost writing is the concept wherein you supply the write-ups to the companies promoting the product. However the stay of the product is relevant to it and will promote it in the right direction. Than the role of the publisher comes in picture.

The bloggers and business owners can promote there product on there websites. Strong research is done to project the product features.  This means the content developer needs to know the product and create a user friendly content for the company usage. Content marketing plan is done after the content is established in the mind of the proof reader. Later on the content marketer will do the job and throw out the content on the right kind of platforms across the internet. Various social platform and related websites are loaded with the content of the product. Along with this images and attractive features of the product float on the internet so that it gets maximum amount of visitors.

Later on track is kept on the content so that it gets renewed every now and then for this editorial planner can be used to keep a record of the content. With the use of this the content will be reviewed and the search optimization can be done.

An insight of web development

 

web development company

 

 

 

 

 

 

 

Digital word is filled with lot of websites. The websites are actual contact point for the person or the business. The business carried out is mentioned and there is detailed features lingering on the webpage of that particular websites.  However this is done by the web development team which will ensure to give out the best to the client. Sometimes there is an in-house web development team   however otherwise there can be web development agency which can sell there ideas of the web lay out to their clients. Basically the websites are full of the computer coding and languages which are quite specific to the digital worlds. Apart from this web development is done with certain images which will help the website to survive the competition.

The images are inserted and recreated into the web layout with help of the Photo shop element. These images are actually the visual representation of your ideas to the world. The visual representation is more eye-catching and effective as it fits in the mind of the onlooker instantly. However other half magic can be created by the blogs and reviews on the website as they are equally important feature of the webpage. They also bring in more eye balls to your website. Herein the effective web development will incorporate these features into it.

The entire web development is done by the team of the web developers. They require a basic framework to get things done in disciplined manner. The web content fits in this framework along with the   images.  Sometimes you need develop this frame work by detailed analysis of your knowledge of web design and web development. And some times the ready made design can reallocated with help of the certain frameworks lingering in the digital world. The most common example of this can be Word press.

 Social media An Unique tool for Business Promotion

Social-Media-Marketing Vihaan hitech

Social media has marked its presence in the digital world. People are talking about it and it has been a trend in every household.  The trend is catching up with each generation so in short digital world is growing up. The simple reason to this is people are getting busier so catching up with old good friends was difficult. Herein social media has given them the platform for networking so the space and time is saved.  Due to this social media boost in people`s life, many of companies are promoting there products in there, as this is quite healthy for the product growth.

People get aware of the product as there is serious shouting about the products on the social media. The product is under the spot light if it is present in the social media.  Once this is done the people can just use the product and put on the positive reviews energizing others to get the product at their side.

You can create stories of the products on the social media. The perception of the people changes once this done.  Same   success stories goes with the famous products like Maggie and Nike.  Certain inspirational stories with the product or emotional stories with the up gradation of the product will work in the favor of the product. The product marketing will be favorable aspect on the social media.

Now comes the visual representation of the products.  Images with lot of colours and inspiration can be eye wobbling giving out the perfect message in the mind of the people. This can be perfectly done on the social media.

Apart from this place, the product lingers in the mind of the customer. Talking about the product an help to clearing every aspect of it. This can be best done by sporting your toll free number on the social media page.

 

social media for small business

How Social Media Can help small business grow

When we start a business whether a small or big firm, it’s very important to make people aware about it. Here questions comes … how is that possible?? How much money require? Who all will come to know about this? Well, the answer is simple and short… its Social Media.

Social Media is the best way to spread the news about your business, it acts like “minimum cost and maximum reach. It’s a place where you can be very active about your presence & directly you can communicate with the target audience.

Whatever you do, regular posts, events, offers, campaigns, share latest updates, all such activities helps to grow your fan followings. Even if you don’t have many followers, you can talk to an empty room, star blogging, so social media and blogs will help to attract new fans.

Social Media

If you are new to social media, don’t have much followers and fans, the best solution is content marketing 4-1-1 formula., means four should be pieces of content from your influencer target that are also relevant to your audience. This means that 67 percent of the time you are sharing content that is not yours, and calling attention to content from your influencer group.

  • One piece should be original, educational content that you have created.
  • One piece should be sales-related — like a coupon, product notice, press release, or some other piece of content that no one will likely pay attention to. Share niche, informative content every time, Content which are relevant to audience. Original, educational content that you have created, when influencers are encouraged and like what they see, they’ll share your content with their followers.

 

Social Media

Show off Reviews

Reviews are one of the most important decision maker factor, generally we look at the reviews of all the products before we purchase anything. Research shows that “73% of consumers say positive customer reviews make them trust a business more. Even more important, “79% of consumers trust online reviews as much as personal recommendations. Share all the reviews on social media. Also you can ask the customers to give their feedback on social media. To make sure that you keep customers happy make sure that you act quickly and respectfully. Furthermore, reviews expert suggests that you are polite, authentic and prove that your customers matters.

Review

Call to Action

We always want our customers to be active on our social media page, which helps to increase engagement and growth in social media.

  • Facebook: Use words like “share,” “comment,” and “like” in your posts:
  • Twitter: Include the phrases “please retweet,” “please help,” “spread,” and “visit.

Such activities help our customers to get engage and come to know our latest updates. Social media is the way through which our customers can reach us directly.

Call to action

Google+

If you compare Google+ with facebook or twitter, G+ may not be very popular, but it gives exciting benefits to small industries. For starters, Google+ has a large amount of followers – even more than LinkedIn, Pinterest and Instagram. This is because anyone with a Gmail or YouTube account also has a Google+ account. Secondly, Google+ users engage just as much as Facebook posts and twice as much as Twitter posts. Finally, being active on Google+ can increase your ranking on search results.

Be frequently updating your Google+ account and containing vital business information – such as your address and phone number – is a great starting point for customers to share reviews and discover your business.

 Google+ for small business

Optimize Images

Social media users can’t get enough of images. Research from eMarketer has found that Facebook posts containing images are the most shared with a 87% interaction rate. Twitter has found that tweets featuring an image URL will results in retweets by 35%.

To get the most out of images, you want to create a variety of captivating images. Examples would include infographics that contain stats regarding your industry, inspirational quotes. So optimize your image carefully to generate more traffic on your website.

Image OptimizationIf you have a small business, and want to promote at large scale in small budget, visit www.vihaanhitech.com

Search Engine

Make your company visible and available

Million websites on the web, search engine optimization makes you stand out

One of the best ways to drive traffic to your company’s blog is to make sure it appears in search results as much as possible.

SEO is one of the most important strategies in digital marketing, and over the years it remains very effective and unchanged.

For starters, Search Engine Optimization will help you create a better, faster and friendlier website for users. Despite the name, search engine optimization is not only about search engines but the focus is on the user. When your users are happy, search engines are happy as well.

Increased Traffic

Top positions on the search engine result pages receive a majority of the impressions and clicks, so ranking in these top positions can result in significant traffic increases for your website. SEO also focuses on creating informative and keyword relevant title tags and meta descriptions, which show up in the result pages. Having optimized tags and descriptions helps to increase click through rate, which also promotes increases in qualified web traffic.

Web Traffic

Better ROI than normal ads

SEO provides trackable and quantifiable results, regardless of whether you are an ecommerce or non-ecommerce site so there are no qualms when it comes to ROI. SEO agencies are able to track nearly every aspect of their strategy, like increases in rankings, traffic and conversions. Comprehensive analytics also provide the ability to drill down at a granular level and see demographic information and other engagement metrics for individuals who have interacted with your website. For Ecommerce sites, SEO agencies can see which paths users take in order to complete a sale, all the way down to which keyword they used to search for you prior to purchasing. For non-Ecommerce sites, you can attribute values to your lead conversions, like a ‘contact us’ form fill-out, and calculate the value of your SEO strategy that way.

Return on Investment

Cost Effectiveness

SEO is one of the most cost-effective marketing strategies because it targets users who are actively looking for your products and services online. SEO’s inbound nature helps businesses save money as opposed to outbound strategies like cold-calling. While cold-calling can still be an effective strategy, the leads generated cost 61% more than leads generated by an inbound strategy like SEO. And since SEO also targets users who are actively searching for products and services like yours, the traffic resulting from SEO is more qualified than many other marketing strategies, resulting in cost-savings for companies.

Cost Effective

Increased site usability

In an effort to make your website easier to navigate for the search engines, SEO simultaneously helps to make your website more navigable for users as well. SEO consists of rearranging the site’s architecture and links to make pages within the website easier to find and navigate. This not only makes it easier for search engines to crawl your site and find pages, but also makes it easier for users to find information on your website as well.

Site Usability

Brand Awareness

Since top position rankings result in significant impressions, having your website in these top positions on the result pages translates to more exposure for your website. Plus, being on the first page for your targeted keywords not only helps users to associate your brand with those keywords, but it instills trust, since companies on the first page are generally perceived to be more trustworthy. The more your pages and content rank in high positions in the search engines, the more chances you have for users to see your content and associate with your brand.

Brand Awareness

Like what you read? For more information on how SEO could be beneficial to your website, or for a free SEO consultation, contact us and we would be happy to help you.

Social Media

Quality Social Media is more important than Quantity Social Media

Social media has become an inseparable part of any business or brand. No brand or company can imagine or prepare their brand strategy without a proper social media campaign. Every brand, celebrity or company survives on social media for their business. The thumb rule of social media is that your target audience must see your content and post 5 to 7 times before they believe it.

A proper full-fledged content and strategy are the strong pillars of social media platforms. Right content with perfect strategy is an ideal combination of any successful social media campaign, and it becomes easy to generate larger audience. Social media is a tool to connect with your audience directly, grass roots marketing will help you choose the social networks that are best for your business to be a part of, depending on what you want to accomplish and who you are trying to speak to.

There should be a strong content strategy to generate engagement flow. Engagement is lifeblood of every digital marketing platform.

Branding can be done effectively on social media, Social media marketing is the best tool for small businesses for branding. According to Social media today, 83% of customers prefer to connect to the brand on Facebook and 53% on Twitter. A study by Nielsen also reported that 46% of online users count on social media while making purchase decision and 50% of shoppers made purchases based on the recommendations on social media websites.

There are several ways in which you can make your social media content powerful and strong. You can make use of your knowledge of the audience to create the right personas. You have to conduct research on how the content on other websites and social media platforms engage their audiences. You can also check out the kind of articles and pictures that are shared by them.

Paid Ads are the other way to promote content. Such ads are not very expensive, through graphic we can convey our messages directly and effectively. Also we can connect to our customers, understands their thought process. A few examples of paid media are the display advertisements, paid search, stamp ads and sponsorship.

Another way of making your social media content powerful is by reporting and visualization of date. Date visualization is the new trend in digital marketing and it’s becoming very popular. The date should look appealing to your clients. Instead of the typical numbers or tables, you should use graphs, pie charts and info graphics. This makes your report look interesting to go through.

If the brand cannot offer strong quality content to the audiences on social platforms, it may drive their fans away. There needs to be more focus on the content being actually published on the social platforms. The quality of the content helps in engaging more fans organically. The organic reach depends upon the content posted on the social platforms. If the content fails to excite the audience, lesser engagements and likes are generated.

Understanding the audience as a whole, their pattern of thinking and their approach towards a particular post will help the brand or the company to create an organic energy around the brand and drive maximum engagement. To produce a strong content the brand needs to be aware of their target audience.

Be it Facebook,Twitter or Instagram, every digital platform needs powerful planning, crisp content and eye catching pictures. Clicking and posting the right pictures, at the right occasion also plays a vital role in the quality analysis of social media. Posting a picture with strong social media content helps to add weight to the posts. Pictures tend to attract the audience in a fraction of a second.