Do you need to hire a social media marketing agency?

When you have a business, it is essential to be present on the social media as well. If you are absent on social media, your company is as good as non-existing. Most of the potential customers are found on the social media platforms. It is a good opportunity to be on social media platforms since almost everyone is active all day every day. You can grab the right eyeballs and increase the number of your followers. However, when you are the owner of the company or the boss it is not as easy to juggle everything together. Social media platform is way too vast than you can imagine and it needs a lot of efforts to make it work as per the requirement. In such cases, it becomes necessary to appoint a social media marketing agency. These agencies will help to make your mark on the social media platforms by taking care of your company’s activity on it.

These agencies are very well experienced as it is in the field of social media marketing. Their experts know how and when to post on behalf of your company so as to garner the required or expected results. There is a lot of difference in managing a personal account and a business account. To manage a business account, you need to have a deep study about the social media on which your page is. You need to primarily set few goals and objectives for your company’s social media activity. The rest will be done by the agency. The agency will take care of your social media image by maintaining proper and required action on the social media platforms. There are many social media pages and app where you can earn a lot of potential customers for your company. Lots of things are to be kept in mind when you start your social media marketing. It needs a very deep study and research about social media. Social media marketing agencies have a thorough knowledge. It is important to hire a professional and trustworthy agency who will carry out the commands as per the requirement. Hiring an agency will save you a lot of time and you can then focus on the other aspects of your company.

Social media marketing agencies are basically all about handling the social media image and social media activity of the company. Social media is highly influential and people are still unaware of what wonders a social media campaign can do for their company. Being online is important and being on social media platforms is necessary. Social media is the ideal platform to increase your approach and to track it as well.

Stock images or Authentic images?

Stock images are the ones that you get online. These images are already shot and uploaded online where anyone can find them and use them as per their requirement. On the other hand, authentic images are the ones which contain real people and the people who are related to the organization or the project the image is being used for. Authentic images are strictly used for the related people only. Let us see and understand the difference between these two types of images for marketing.

Stock Images:
Stock images are available online and most of the time is high priced. Even though the price is so high for the stock images people tend to use stock images itself. There are some reasons for it. Stock images are quick to get and are convenient for the organizations. These images prove to be quick to use and save a lot of time as well as money too. You just have to select the pre-shot images and pay for it. You don’t need to hire a photographer and then edit it. Also, the people working for you or at your organizations might not be that good of photographers or even posers. You might not get the required or needed image. Your people at work may have expertise in other areas but not in the photography section. This might not work well when you need a good picture for your website or advertisement.

Authentic Images:
Authentic images might not be as easy to procure but they sure have more importance to them. comparatively stock images do not make that required connection with the audience. Authentic Images cannot be used by any other organization, unlike stock images. It might happen that two or more website end up using the same image that they picked up online. However, this may not happen in the case of authentic images. As per the name they are authentic and can make a connection with the audience. These images actually look like images of real people and are far more convincing than the stock ones. Authentic images are unique and stand out. According to the studies, authentic images have much higher potential for audience engagement than the stock images. It seems that though it’s a bit of a fuss, authentic images are better if you want to promote audience enagagment on your website.

Improve your Brand and brand loyalty.

We are living in a world that is always running at a fast pace. The basic concept of loyalty has changed a lot in these years. The brands your parents are loyal to may not be convincing enough for you today. Basically, people nowadays have different demands and needs or wants. People want to be customized and the nearest to their demand products.
Even the strongly established companies are having a hard time keeping up with the changing trends of individuals demand. You might be a loyal customer of a particular brand but when the brand fails to fulfill your demand you will easily turn over to another brand that can fulfill your demand. Whereas in the past things were very different. All a company needs is a foolproof content and to make sure that the products meet the demands of the consumers. Here is how you can maintain your consumer’s loyalty:

Relevancy:
The most important element of any marketing strategy is to be updated on the changing trends and the new trends. You should know what is going on in the market and how the demands are changing all the time. Adjust to the new trends and change as per the changes occurring. When a trend is introduced and you have absolutely no idea about this where you start to fail.

Honesty:
Honesty will always work in your favor. Being honest all the time is not easy but it is always good to be. Whenever there is any kind of mistake or misunderstanding, always own it. Do not deny or overthrow the blame baton on someone else. This will get you on the negative side. Be responsible for everything that happens in the name of your company. When you play dumb, people eventually start seeing your flaws more clearly and evidently. Also, do not make promises that cannot be fulfilled by you. Keep up with your words and do not create false expectations.

Be a solver:
There are many companies who promise to be there when you need them but they hardly even respond to the calls. Your company should be always responsive. Any customer query or doubt should be cleared at the earliest. There are companies that generously exchange items and offer solutions. Even though you might not give back a full refund you should at least offer few options or solutions to the customer.

Accessibility:
Most of the people rely on online research even when they are planning to eat out. People usually prefer the on the research and use their devices such as smartphones to find new places, locations, etc. Make sure your website is easily accessible on every device. This will increase the user experience and will get you positive points.

Quality first:
Always keep in mind that your company is known because of your product and services. Quantity does not matter as much as quality does. People will be loyal to you only if you deliver quality products and services to them. Whatever be your product and services be sure that they are of the highest quality and up to the expectations of the consumers. This will give potential customers and the regular customers might spread your word through word of mouth.

The #1 Salesman: Your website.

Every company needs sales and for improving sales a salesman is a must. But how do you know which one among all your salesmen is the best? Or whom you can utilize to its core? Well, if you are not sure about what your salesman mean to you or who all are your salesmen we will tell you now. Your website is not just a medium to showcase your products but it is also a way to convince your consumers to buy your products. If you pay attention, this exactly what a salesman does. Hence, your website is your number 1 salesman of your company. If you still don’t consider your website to be your number 1 salesman, you should reconsider doing it.
In this era of everything being online and digital, most of the people rely on online reviews or do an online research before coming to a final decision. People usually depend on online resources to find the best options for shopping or even eating out. Your website is online and working around the clock every single day. No doubt your website is the most hardworking and the most trustworthy salesman for your company. This salesman of yours will be always at work without taking any kind of leaves or vacations. It’s time to recollect the thought that the company website is among the sales team and also the most reliable one. A company as a whole, your first impression is your website. As it is said, the first impression is the last impression. This clearly means that you need to keep your first impression i.e. is your website point without compromising on the quality of the website. People usually proceed to browse through the entire website only if the website is on point and loads instantly.

When people click on the link to your website or when they enter the URL of your website and hit enter, the next 5 seconds will decide if they like your website or not. We will help you here to save your impression within those 5 seconds. You do it just by paying attention to the following:

Compatible:
You need to fulfill all the needs of the audience and customer. Most of the people use their smartphones to do all most all the research. Using smartphones is better when people need to do their research on the go. You need to make your website compatible with all the devices and especially compatible with smartphones.

Be simple:
Keep your website simple and easy to browse through. When navigation through your website is easy, people feel free to browse thoroughly. Simplicity will ensure you with audience loyalty and will keep your website on the good side always.

Social Media Presence:
When you have a business, social media presence is a must. Maximum of the customers and potential consumers are active on social media platforms and it is an important as well as easy medium to attract the attention of the customers. You need to be active as a company on the social media and attract the maximum amount of audience and potential customers.

The #1 Salesman: Your website.

Every company needs sales and for improving sales a salesman is a must. But how do you know which one among all your salesmen is the best? Or whom you can utilize to its core? Well, if you are not sure about what your salesman mean to you or who all are your salesmen we will tell you now. Your website is not just a medium to showcase your products but it is also a way to convince your consumers to buy your products. If you pay attention, this exactly what a salesman does. Hence, your website is your number 1 salesman of your company. If you still don’t consider your website to be your number 1 salesman, you should reconsider doing it.
In this era of everything being online and digital, most of the people rely on online reviews or do an online research before coming to a final decision. People usually depend on online resources to find the best options for shopping or even eating out. Your website is online and working around the clock every single day. No doubt your website is the most hardworking and the most trustworthy salesman for your company. This salesman of yours will be always at work without taking any kind of leaves or vacations. It’s time to recollect the thought that the company website is among the sales team and also the most reliable one. A company as a whole, your first impression is your website. As it is said, the first impression is the last impression. This clearly means that you need to keep your first impression i.e. is your website point without compromising on the quality of the website. People usually proceed to browse through the entire website only if the website is on point and loads instantly.

When people click on the link to your website or when they enter the URL of your website and hit enter, the next 5 seconds will decide if they like your website or not. We will help you here to save your impression within those 5 seconds. You do it just by paying attention to the following:

Compatible:
You need to fulfill all the needs of the audience and customer. Most of the people use their smartphones to do all most all the research. Using smartphones is better when people need to do their research on the go. You need to make your website compatible with all the devices and especially compatible with smartphones.

Be simple:
Keep your website simple and easy to browse through. When navigation through your website is easy, people feel free to browse thoroughly. Simplicity will ensure you with audience loyalty and will keep your website on the good side always.

Social Media Presence:
When you have a business, social media presence is a must. Maximum of the customers and potential consumers are active on social media platforms and it is an important as well as easy medium to attract the attention of the customers. You need to be active as a company on the social media and attract the maximum amount of audience and potential customers.

Know All About 2018’s New Instagram Update!

Instagram has been o the top of every social media trend. Instagram has a strong hold over most of the population all over the globe. There are about 500 million users who are active on daily basis and 800 million users who are active on monthly basis. This is a huge number of users and people are constantly using Instagram every day. Instagram has recently updated their product and introduced a new feature that can help many of us. Mainly for business and product promotion purposes, this feature can be used very skillfully.

Instagram has introduced a feature where you can schedule your posts and they will be published as per the schedule. Every Instagrammer knows the value of posting on time. Time really matters a lot while posting your photos and videos on Instagram. The main aim is to gain likes and follows by reaching to most of the audience. And it surely is an art to do so. You need to catch the right audience and that too at the right time. However, one might be busy doing other work and may not find enough time to manage the right time to post on the social media. This brand new feature of Instagram can help everyone to stay and maintain their position on the top. You just need to get the hang of it and you will surely see the evident result. This feature has the benefit of uploading your post from any third party source on Instagram at the time you wish. You can schedule your post on Instagram by selecting the time. This makes it easy when you are away or cannot post the photo or video at the moment. How easy no? Well, it is not as simple as it looks. There are few terms and conditions one must study before posting it.

Post scheduling, however, is not available for the Ads on Instagram. Also. You can preview your post before setting the schedule and you will know if the post looks right and as per your expectations. All you need is to do your homework, do the research and you are good to go. Be an expert or get an expert!

Want to improve your brand awareness? Grow your Instagram following!

Instagram is the latest and the most hype trend in the social media space. Almost everyone has an Instagram account in today’s time. Apparently, this social media platform has over 800 Million monthly users and about 500 million users are active on a daily basis. The number of photos and videos being shared on this platform are huge. Besides from sharing photos and videos one can now share stories too. People keep on uploading and sharing pics and videos all the time and this means that the social media platform of Instagram has a lot of activity going on. Besides being an entertainment app for millennials, this app has been proved to be profitable to even businesses.

Instagram has raised up more than the other social media pages in promoting businesses. Twitter and Facebook are still not up to the mark as compared to Instagram. Instagram is on a rise and is on its way to becoming one among the biggest social media platforms for business owners. Business owners are using these social media platforms to promote their brands to increase their sales by following and increasing their followings on these platforms. But this is not as it seems to be. One needs to know everything about the social media platform they are using to promote their business. Having an account on Instagram does not fully fill your objective of promoting your business. Having 1000 followers on Instagram is not sufficient. Also, having just followers will not increase your business or sales. So how will you do it? You need to create a whole lot of fan base so as to achieve the profit you are aiming for. Let’s see how exactly can one achieve the much required or needed profitable outcome by promoting his/her business on social media platform Instagram:
• Follow a maximum number of Instagrammers as you can. The more people you follow the more chances of people following you back. This does not mean you should follow just anyone. You need to build your brand and spread the brand awareness and hence follow only the people who will matter the most.
• Be active on the social media. Your job is not done just by creating an account. You need to be active and show your activity on Instagram. You can find people who can follow you back. Keep your followers engrossed with images that are of interest and vibrant. Also, repost, comment and like other’s posts that are worth it. This will ensure that you are being seen by others and can eventually lead into developing your imaging hence making you famous at the end of the day.
• Show of what you have to offer to the audience. Your followers need to know what your business is all about. Post images related to your business or the ones that will tell your followers about your products and services. However, do not bore your audience with professional posts. You can keep your audience engrossed with informal, light yet entertaining content. If you do it right, it will work like magic.
• Do your homework. You need to learn everything about Instagram marketing. You can avail this easily on the internet. The Internet is filled with knowledge and once you know how to find the required information, you can unlock a huge store of information. Also, there are many Instagrammers whose reviews that can help you in building up your marketing strategies.
• Get a social media marketing specialist. This person or people will help your brand reach the goal of being popular on social media. Increasing followers, making engaging content, etc. which will lead to your business being at the top always. Having a social media specialist will help you to concentrate on the other important aspects of your business.

Create and maintain a loyal following for your business blogs!

Social media is the base of today’s marketing. But not everyone knows how, when, why of the social media. When it comes to business promotion on social media, having a blog is essential as it will increase your business’s ranking on the SERPs. Once your rank on SERPs has improved you just need to maintain it from that point onwards.

You need to make your content more engaging and fun for the audience. The audience should be left with wanting for more and this will create a bond. Your content is the impression you have to stay upon for your audience to be with you. Here are some pointers to help you out in your journey:

Know your audience:
You should always know about the person or people you are dealing with. Here, you should know who your audiences are and what their interests are. Once you know what your audiences want, you can work towards it and gain their interest as well as trust. Your content should be just what they need and you have a loyal following on your blog.

Steady!
You need to opt one direction and walk towards it instead of walking all over the place. If people are in need of information about media management and you give them blogs on science, you will eventually lose your audience. A digital marketing company posts blogs that are relevant to the company. If these companies start to publish a blog about medical science, they will lose their essence right there. You need to be steady about your content and don’t attempt to cover everything; you will end up spilling everything.

Hear them out:
You have a great potential of turning readers into your customers. All you need to do is know what they want and need. You can provide them with the things that they want. Here you will also find new ideas for your further campaigns. Questions and answers can build up the whole scenario where you can get to know your audience well.

Benefits!
Tell your audience what benefit they have by reading your content. This is where the “What’s in it for me?” mantra works. People don’t have much time and they want everything at this time as well. Make your content to your audience and not about you. This will work as a gift from you to your audience. This basically depends on how you create your content.

Generate leads with B2B Email Marketing.

Though the marketing technologies have developed a lot over the past few years, email has maintained to be the most effective. Email marketing has proved to be the best means of communication between the consumer and the company. But how can one generate leads by sending B2B emails? That’s what we will help you to understand here:

Powerful Subject:
People receive too many emails and we don’t have enough time to read every one of them. People often ignore most of the emails as they are basically all marketing-related emails or advertisements. It is known that almost 33% of people decide whether to open the email or not depending on the subject of the email received. This is why the subject has the most power as it will determine whether the person will open your email or not.

Real-looking email:
Emails mostly are formal. But you need not follow the same path. You can absolutely add some fun pics or humor to your email that you are sending. This will make your email look real and will be more interesting to the reader. Other emails look like they are sent from an automated machine and hence it becomes not so appealing to the readers.

Easy to scan:
Emails look different when opened in smartphones compared to when opened on laptops or pcs. Make your texts easy to scan and this will help you to make your impression on the reader. Short paras, lists, catchy headlines, etc. should be made use of in your email.

Encouraging enough:
When you send an email to your reader, your work does not end. You need to compile them to act towards your email. Encourage your readers to act. But how? All this depends on your content that you write in the email. Your content in email should make the reader want to know more and to contact you. Use your words properly and you will get the results that you want.

Digital Marketing: Broken Down.

Digital Marketing has overtaken the traditional marketing. However, though being so popular and almost the default type of marketing, digital marketing is still a mystery to many. Especially, to the ones who are old and not from the era of the millennials. Your grandparents and in some cases also the parents have a difficult time in understanding what exactly digital marketing is. So here is how we are trying to explain it by breaking it up one bit at a time.

You can start by explaining what actually goes through digital marketing. You can briefly explain it by telling them how digital marketing is used to promote a business, product, and service. And the word digital in here means that the marketing is on the digital level i.e. it includes devices like smartphones, laptops, etc. To further understand the digital marketing, it can be broken down into the following parts:

SEO- Search Engine Optimization:
As the name suggests, SEO is related to search engines. SEO involves a process of affecting the web search results in order to increase the online visibility of a particular website or web page.
In other words, SEO enables the search engines to arrange the websites accordingly, thus attracting traffic towards the website. Basically, SEO attracts traffic to your website.

Online advertising- Paid:
This can be said to be similar to the advertisements that we find in newspapers or magazines. Just the difference is that these ones are much more advanced. Placing an ad in a magazine for a particular group only can be difficult to attract the required number of audiences. Whereas online advertising ensures you the correct group of the audience with traceable results.
For example, if your target audience is women, online advertising will ensure that your product advertisement will reach only to women.

Social Media Marketing:
The social media is the ultimate destination for today’s generation. Sharing, tagging, and liking are a daily routine. When people go for an outing, checking in on Facebook is a mandatory chore. Tagging places, restaurants or even small cafes increases the popularity of the place. Uploading pictures of the places is itself promoting the tourism. Many organizations hold social contests, etc. This helps them to garner more attention from the target audience. Thus, its difficult to miss all the activities regarding the place or the location resulting in an increase in the tourism promotion.

Email Marketing:
Email marketing is the best way to reach out to your audience. You also save paper by avoiding the snail mail. An email can be sent to many people at one time and still it can be a personal approach towards the customer. Also, the emails can be edited as per your wish and then sent ahead. It is easy to track the results as well.

Content Marketing:
Words and precisely formed sentences are what make content worth reading. Just adding words and forming a sentence won’t build content. Content needs gracefully formed sentences with words that are spellbinding. You need to know what exactly the audience wants and work towards it.
All this helps you to build and publish your content, but what after that? Your content needs to reach out to your target audiences. Content without comments, likes or shares is bound to lower your confidence and moral. Your work doesn’t end by publishing your content, there’s still lots to be done to make your content reach the right audience and at the right time.

Influencer Marketing:
Influencer marketing does not target the whole market; instead, it targets the people who have influence over the market. Here, the influential people are the medium between the market and consumers. There are many influential people whom the people follow. For example, there are many YouTubers and Instagramers whom the generation follows. Such people are the influencers.