Social media- The new traditional media

social media for small business

How Social Media Can help small business grow

When we start a business whether a small or big firm, it’s very important to make people aware about it. Here questions comes … how is that possible?? How much money require? Who all will come to know about this? Well, the answer is simple and short… its Social Media.

Social Media is the best way to spread the news about your business, it acts like “minimum cost and maximum reach. It’s a place where you can be very active about your presence & directly you can communicate with the target audience.

Whatever you do, regular posts, events, offers, campaigns, share latest updates, all such activities helps to grow your fan followings. Even if you don’t have many followers, you can talk to an empty room, star blogging, so social media and blogs will help to attract new fans.

Social Media

If you are new to social media, don’t have much followers and fans, the best solution is content marketing 4-1-1 formula., means four should be pieces of content from your influencer target that are also relevant to your audience. This means that 67 percent of the time you are sharing content that is not yours, and calling attention to content from your influencer group.

  • One piece should be original, educational content that you have created.
  • One piece should be sales-related — like a coupon, product notice, press release, or some other piece of content that no one will likely pay attention to. Share niche, informative content every time, Content which are relevant to audience. Original, educational content that you have created, when influencers are encouraged and like what they see, they’ll share your content with their followers.

 

Social Media

Show off Reviews

Reviews are one of the most important decision maker factor, generally we look at the reviews of all the products before we purchase anything. Research shows that “73% of consumers say positive customer reviews make them trust a business more. Even more important, “79% of consumers trust online reviews as much as personal recommendations. Share all the reviews on social media. Also you can ask the customers to give their feedback on social media. To make sure that you keep customers happy make sure that you act quickly and respectfully. Furthermore, reviews expert suggests that you are polite, authentic and prove that your customers matters.

Review

Call to Action

We always want our customers to be active on our social media page, which helps to increase engagement and growth in social media.

  • Facebook: Use words like “share,” “comment,” and “like” in your posts:
  • Twitter: Include the phrases “please retweet,” “please help,” “spread,” and “visit.

Such activities help our customers to get engage and come to know our latest updates. Social media is the way through which our customers can reach us directly.

Call to action

Google+

If you compare Google+ with facebook or twitter, G+ may not be very popular, but it gives exciting benefits to small industries. For starters, Google+ has a large amount of followers – even more than LinkedIn, Pinterest and Instagram. This is because anyone with a Gmail or YouTube account also has a Google+ account. Secondly, Google+ users engage just as much as Facebook posts and twice as much as Twitter posts. Finally, being active on Google+ can increase your ranking on search results.

Be frequently updating your Google+ account and containing vital business information – such as your address and phone number – is a great starting point for customers to share reviews and discover your business.

 Google+ for small business

Optimize Images

Social media users can’t get enough of images. Research from eMarketer has found that Facebook posts containing images are the most shared with a 87% interaction rate. Twitter has found that tweets featuring an image URL will results in retweets by 35%.

To get the most out of images, you want to create a variety of captivating images. Examples would include infographics that contain stats regarding your industry, inspirational quotes. So optimize your image carefully to generate more traffic on your website.

Image OptimizationIf you have a small business, and want to promote at large scale in small budget, visit www.vihaanhitech.com

Search Engine

Make your company visible and available

Million websites on the web, search engine optimization makes you stand out

One of the best ways to drive traffic to your company’s blog is to make sure it appears in search results as much as possible.

SEO is one of the most important strategies in digital marketing, and over the years it remains very effective and unchanged.

For starters, Search Engine Optimization will help you create a better, faster and friendlier website for users. Despite the name, search engine optimization is not only about search engines but the focus is on the user. When your users are happy, search engines are happy as well.

Increased Traffic

Top positions on the search engine result pages receive a majority of the impressions and clicks, so ranking in these top positions can result in significant traffic increases for your website. SEO also focuses on creating informative and keyword relevant title tags and meta descriptions, which show up in the result pages. Having optimized tags and descriptions helps to increase click through rate, which also promotes increases in qualified web traffic.

Web Traffic

Better ROI than normal ads

SEO provides trackable and quantifiable results, regardless of whether you are an ecommerce or non-ecommerce site so there are no qualms when it comes to ROI. SEO agencies are able to track nearly every aspect of their strategy, like increases in rankings, traffic and conversions. Comprehensive analytics also provide the ability to drill down at a granular level and see demographic information and other engagement metrics for individuals who have interacted with your website. For Ecommerce sites, SEO agencies can see which paths users take in order to complete a sale, all the way down to which keyword they used to search for you prior to purchasing. For non-Ecommerce sites, you can attribute values to your lead conversions, like a ‘contact us’ form fill-out, and calculate the value of your SEO strategy that way.

Return on Investment

Cost Effectiveness

SEO is one of the most cost-effective marketing strategies because it targets users who are actively looking for your products and services online. SEO’s inbound nature helps businesses save money as opposed to outbound strategies like cold-calling. While cold-calling can still be an effective strategy, the leads generated cost 61% more than leads generated by an inbound strategy like SEO. And since SEO also targets users who are actively searching for products and services like yours, the traffic resulting from SEO is more qualified than many other marketing strategies, resulting in cost-savings for companies.

Cost Effective

Increased site usability

In an effort to make your website easier to navigate for the search engines, SEO simultaneously helps to make your website more navigable for users as well. SEO consists of rearranging the site’s architecture and links to make pages within the website easier to find and navigate. This not only makes it easier for search engines to crawl your site and find pages, but also makes it easier for users to find information on your website as well.

Site Usability

Brand Awareness

Since top position rankings result in significant impressions, having your website in these top positions on the result pages translates to more exposure for your website. Plus, being on the first page for your targeted keywords not only helps users to associate your brand with those keywords, but it instills trust, since companies on the first page are generally perceived to be more trustworthy. The more your pages and content rank in high positions in the search engines, the more chances you have for users to see your content and associate with your brand.

Brand Awareness

Like what you read? For more information on how SEO could be beneficial to your website, or for a free SEO consultation, contact us and we would be happy to help you.

Social Media

Quality Social Media is more important than Quantity Social Media

Social media has become an inseparable part of any business or brand. No brand or company can imagine or prepare their brand strategy without a proper social media campaign. Every brand, celebrity or company survives on social media for their business. The thumb rule of social media is that your target audience must see your content and post 5 to 7 times before they believe it.

A proper full-fledged content and strategy are the strong pillars of social media platforms. Right content with perfect strategy is an ideal combination of any successful social media campaign, and it becomes easy to generate larger audience. Social media is a tool to connect with your audience directly, grass roots marketing will help you choose the social networks that are best for your business to be a part of, depending on what you want to accomplish and who you are trying to speak to.

There should be a strong content strategy to generate engagement flow. Engagement is lifeblood of every digital marketing platform.

Branding can be done effectively on social media, Social media marketing is the best tool for small businesses for branding. According to Social media today, 83% of customers prefer to connect to the brand on Facebook and 53% on Twitter. A study by Nielsen also reported that 46% of online users count on social media while making purchase decision and 50% of shoppers made purchases based on the recommendations on social media websites.

There are several ways in which you can make your social media content powerful and strong. You can make use of your knowledge of the audience to create the right personas. You have to conduct research on how the content on other websites and social media platforms engage their audiences. You can also check out the kind of articles and pictures that are shared by them.

Paid Ads are the other way to promote content. Such ads are not very expensive, through graphic we can convey our messages directly and effectively. Also we can connect to our customers, understands their thought process. A few examples of paid media are the display advertisements, paid search, stamp ads and sponsorship.

Another way of making your social media content powerful is by reporting and visualization of date. Date visualization is the new trend in digital marketing and it’s becoming very popular. The date should look appealing to your clients. Instead of the typical numbers or tables, you should use graphs, pie charts and info graphics. This makes your report look interesting to go through.

If the brand cannot offer strong quality content to the audiences on social platforms, it may drive their fans away. There needs to be more focus on the content being actually published on the social platforms. The quality of the content helps in engaging more fans organically. The organic reach depends upon the content posted on the social platforms. If the content fails to excite the audience, lesser engagements and likes are generated.

Understanding the audience as a whole, their pattern of thinking and their approach towards a particular post will help the brand or the company to create an organic energy around the brand and drive maximum engagement. To produce a strong content the brand needs to be aware of their target audience.

Be it Facebook,Twitter or Instagram, every digital platform needs powerful planning, crisp content and eye catching pictures. Clicking and posting the right pictures, at the right occasion also plays a vital role in the quality analysis of social media. Posting a picture with strong social media content helps to add weight to the posts. Pictures tend to attract the audience in a fraction of a second.

Digital Marketing

How Digital Marketing is becoming an important part of our daily lives

“If your Business in not on the internet, then your business will be out of business”- Bill Gates

Digital Marketing is affecting our lives every day… directly or indirectly. We are getting addicted to it… sometimes limiting our thought process ..affecting our physical marketing but definitely making us more modern and hi tech.

Only 5 years back we used to do lot of physical marketing, but now we don’t have time & patience to devote. Moreover with the changing environment our customers have changed and they are getting modern and hi-tech. In order to save time and effort they start surveying about product in the google, find a website, do shopping. Sometimes they do some research in social media to get feedback,If they find anything wrong about a service and product they raise their voice in the social media. Social media had played a vital role to make our customer modern.See how all tools of digital media are interlinked.

Now, let’s look into some function which has been changed due to digital marketing. First of all let’s think about Shopping. With the internet, physical marketing or roaming in market has been reduced a lot. Nowadays people started buying stuff online via ecommerce website. Where they get a chance to compare all the brand, ratings, less price and most important “Cash On Delivery”. Now a new technique has come which is called “Mobile App”, in near future may be ecommerce will also get affected by Apps.

Now the hoard of companies is getting more competitive, they want to attract consumers in their favor, so a question arrives “How the companies will attract more consumers”…. So fulfill that requirement multiple online marketing tools invented like Search Engine Optimization, Search Engine Marketing, Social Media, Remarketing, PPC Campaign, Email Marketing, Display Marketing, Content Marketing, link building, online reputation management, blogging, forum, article, press release and many more.

The main intention is to attract their customers or move the traffic in their favor or website, for those digital marketing companies do such activities in various platforms.

Push marketing is something, say, you want to sell your product to a customer even though he doesn’t want that or he is not interested in that product. So conversion ratio in this method is very less. Push market belongs to re marketing, video marketing, email marketing, banner/display marketing, content marketing, link building, online reputation management, blogging, forum, article, press release.

Now a day’s social media is very active in young generation so businessman are taking the advantage of social media platform to enhance their product or service reach.

In Digital Marketing, we can target our audience (through age, income, gender), directly, cost effective, monitoring is easily, cost per enquiry is low, can pause anytime. But if we look at the traditional marketing these things are not possible, very expensive, monitoring is not possible, cant pause anytime, cant target our audience through age, gender.

Its very important to have a presence in Google or internet, you can contact www.vihaanhitech.com for such digital services.