Colors are prominent factors in marketing strategies. But there is much more than just picking up a color and using it. There is a list of things that you need to keep in mind while picking a color and using it. Shades, tones, contrast, etc. are some of the things to be kept in mind while using colors for marketing.
Colors can help people to recognize your brand up to 80%. The way you plan your marketing strategy, the same way you need to plan and test your color schemes and tones before releasing the campaign. Once you have your required color tone and contrast, you need to stick to it.
There are numerous colors and numerous tones and contrast. But not all colors depict or express the same feeling or convey the same message. Below is a list of colors and what they depict:
Black has many depictions. The way Black is seen may vary. Black conveys sophistication, control, independence, and seriousness. It may also express evil, death, mystery, and depression. Using black is a very risky task in marketing. Black is a powerful color and proper use of it can work wonders whereas too much use of it can work against you.
- Can make one feel unobtrusive
- Restful emptiness
The color black is mostly seen on the packaging of luxury items.
The color blue is an overall well-liked color. It is found to be soothing and friendly. Hence it is liked mostly by men. Also, blue is the last color that is visible and thus if used in a great amount it can convey coldness, unfriendliness, etc. It is necessary to understand first and then to use the color blue.
- Increase in productivity
Since the color blue shows trust and strength it is mostly used by the banks and business organizations.
Green depicts nature and natural beauty. It’s a balancing color and gives a sense of well-being. But it also represents money.
- Relaxation of mind and body
- Sense of renewal, self-control, and harmony
The color green is used by banks and for natural products.
Grey is related to professionalism and reliability. Since it is a practical color it is used to depict intelligence.
- Unsettling feeling
The color Grey is commonly used for expensive gadgets.
The Orange color is obtained by mixing the colors red and yellow. Hence, it has a good combination of both the colors. It depicts warmth, shelter, and food. It also represents motivation and general enthusiasm. The color orange is great to express comfort and support in hard times.
- Stimulating activity
- Stimulating appetite
The color Orange is seen mostly in food packages and also banks.
Pink is a soft color. It represents sensitivity, care, compassion and unconditional love. It has a soothing effect on it, showcasing understanding, nurture, etc. It is also the symbol or sign of hope and romance. Too much use of the color can represent immaturity and power draining.
The color Pink is used for the products marketed for women and girls.
Purple has the dual effect of red and blue making a perfect balance between spirituality and physical. The color has a soothing effect and is mostly related to creativity. Too much use of the color can cause introspection or distraction.
- Sense of spirituality
- Calmness of mind
The color Purple is mostly used for beauty and anti-aging products.
The red color is very powerful color. It represents our physical needs. Red color depicts freshness, strength, etc. To attract someone attention red is the most obvious color.
The color Red is mostly used in toothpaste.
Yellow is the bundle of happiness, joy cheerfulness, etc. Almost everything happy is represented by yellow. It is the easiest color to be seen. Yellow is the best color to lift up spirits, increase confidence and provide inspiration. Too much use of the color can cause anxiety and self-esteem issues.
- Activity of the brain
The color Yellow is mostly seen on shop windows. Also, emojis are mostly of yellow color.
White is a pure color and a complete one too. It is the basic most color and absorbs all the other colors. It shows innocence, cleanliness, and peace. Too much use of it can show isolation, loneliness, and emptiness.
- Mental clarity
The color White is mostly used for medicines.