Concentrating on quality SEO copy instead of SEO update.

There are new updates released every now and then. And when this happens everyone around gets drowned into the stress of learning and changing the techniques. Let the worry rest and concentrate on the quality of the SEO copy.

All the stress and anxiety related to the new update is not at all productive. Google updates are to make your strategy better and not to quit the effort. This is not a reason to stop composing content. This is a huge opportunity, grab it! The dread of the updates shifts your focus and brings your productivity to a halt.

No matter what the update is, a great, resourceful and original content will always be useful. The secret is to concentrate on your clients and target audience’s needs rather than concentrating on what Google needs. You are wasting a lot of time in the process of wondering about Google and its need.

Find out ways to keep your focus on your content and its development and it will help you to go through the algorithmic updates with ease.
Ask these questions:

o What do the clients enquire?
• What your client enquires about can help you in developing the required content and add all the required points and terms to it. Remember to make your content as engaging and resourceful as possible. Also, remember to solve the queries online and in time.

o Does our content speak on behalf of our organization?
• This is a vital question. The content you update should sound like your whole organization and not one individual. The content should have the vibe of reliability along with trustworthiness.

o Is there any low-quality content on our sites that need to be settled?
• Track and check your site to deduce if your site has any kind of low-quality content that might need a bit of settling.

SEO vs. PPC

For a business to become a success, it is necessary to promote your business with a proper marketing strategy. Many are confused regarding which online marketing strategy would work best for them, SEO or PPC? Before opting any one strategy among them, let’s get to know what exactly SEO and PPC individually mean:

PPC:
PPC stands for Pay-Per-Click. As the name suggests it includes money transaction. Here, the advertiser has to pay a certain amount of money so as to run his/her ad on targeted keywords. It is a way of obtaining visitors to your site. PPC ads appear first in the SERPs.

SEO:
SEO gives you organic rankings in the SERPs. Organic rankings are the unpaid rankings. Keywords are the important element here. Your ranking depends on the keywords you use and the quality of your content.

It depends entirely on you which strategy you use for online marketing. There is no right and wrong strategy here. Which strategy you choose and how you work with it will show off in the SERPs.

Deduction:
PPC charges money but is a fast medium to get your page in the top rankings. PPC can entice a large traffic towards your page and can similarly lose the traffic as well.

SEO is the organic ranking medium. It takes time to reach the ranking by building up the site, keyword indexing, etc. SEO will get you quality traffic even if not a huge number of visitors.

Though slow, SEO will give you quality lead. SEO effort will give you PPC leads as well. If done right, organic SEO and PPC can work wonders for your site.

Examining your Website with SEO tools.

Every time the Google algorithm is updated, it becomes difficult for people to analyze their websites. Here, we will tell you few ways in which you can examine and investigate your website easily and without any worry.
There are many SEO tools available out there to help you examine your website even though the Google algorithm has been changed. Do not panic when the Google algorithm changes, just use one of these:

Google Webmaster:
The best way to know Google’s perspective of your site is to ask it to Google itself. Google Webmaster is not only a free tool but is also a user-friendly tool that does not need you to be a master or expert in SEO. Google’s Fetch enables you to look at your site the way Google sees it, which is basic when troubleshooting for poor SEO execution.
Another element of Google Webmaster is PageSpeed Insights. This tool tracks the execution of your desktops and mobile site for speed. It scores the site ranging from 0 to 100 points. A score of 85 and above depicts that your site is performing extremely well.

Check My Links:
Check My Link is used to discover any link that is broken. This helps to make corrections to the page before making it go releasing it. Also, it is a free tool. There are many links that are internally or externally attached to a website. At times these links might be broken and affect the user experience. To prevent such situations, Check My Link tool proves to be helpful.

Moz Pro:
Moz Pro tool is available for a 30-day free trial; further one has to pay $99/month – $599/month. This helps you to expand your business search rankings. It helps you to recognize SEO openings, track development, fabricate reports and upgrade their overall efforts with their collection of research devices.

SEO Report Card:
SEO Report Card helps you to examine your website to determine how it stacks up against your competitors. SEO Report covers the following:
Rank analysis: A preview of where your site ranks on the Google SERP. Aside from Google, Bing and Yahoo are also included.
Link building: A detailed record of your interlinked sites.
On location analysis: Analyzing how your keywords worked.
Site Accessibility: Sites load time and simplicity of openness for crawlers.
Put stock in metrics: Reviewing sites level of trust and authority.
Current Indexing: A sign of what number of your sites are indexed.

Understanding SEO for better marketing strategy.

What exactly is SEO?
SEO is a short form of Search Engine Optimization. As the name suggests, SEO is related to search engines. SEO involves a process of affecting the web search results in order to increase the online visibility of a particular website or web page.
In other words, SEO enables the search engines to arrange the websites accordingly, thus attracting traffic towards the website. Basically, SEO attracts traffic to your website.
Why is SEO essential in digital marketing?
While searching for any topic online, people tend to check always the first 5 appearing results. It is rare that people go forward to check out the results that are lined up on other pages of the search engine result pages (SERP). People trust the order of the search engine results and rely on them. Hence SEO is essential.
SEO helps to grow and develop your business by placing it in the proper order on the SERP. Having the topmost or even among the few topmost results of the search engine can make a lot of difference. These results are the organic ones i.e. unpaid ones. The paid results section is placed on the top with AD written under it. For better traffic attention it is very important that your website appears in the top five results and SEO can make that happen.

NEEDS OF THE SEARCH ENGINES:
The search engines have some specific needs and methods for it to work. Following is the list of he needs a search engine requires:

APTNESS:
Search engines are always are always trying to provide possibly the aptest results for your search or queries. Search engines are designed to provide you with the best search result possible. For example, if you search for a location nearby you like restaurant, café, general store, etc. you will be provided with the results that might include in and around your area results. All this is based on the searcher’s location, time of the day, etc.

Content:
Content is important as it will keep your audience engaged and ensure more traffic and frequent visits from the target audience. People want helpful content that contains useful articles, photos, videos, etc. Google tends to change the method of working of search engines by making it more understanding of what the searcher wants rather than the keywords. Hence, long-form content is necessary.

User experience:
User experience is the man element to keep in mind. Your website should be engaging and build curiosity and hunger for more content on your page. This will ensure that your page will have more visits. The site should be easy to use and simple to navigate around for the audience or searchers.

Speed Of The Site:
A site that loads quickly makes a lot of difference in today’s time. People want everything super fast and no one, believe me, no one wants to wait for the site to open up for more than a second. If your site takes more than 3 seconds to load, you are at a risk of losing your traffic and audience.

Device compatibility:
Your site should be compatible with any device. People have portable devices with them like mobile phones, tablets, etc. which are useful for on the go operations. The way your site appears on the desktop screen is different than how it should appear on the mobile screen. This should be managed and taken care of as it will affect your customer’s user experience.

Internal Linking:
Adding links to your content will ensure your site has a clear navigation. Internal links can increase the activity of your website leading higher trust signals to Google. Internal linking will ad the benefit for your reader to read on furthermore. It will also improve your ranking on the SERPs and will help Google to index your website.

Meta descriptions:
Meta description has nothing to do with improving the rankings of your website. It has the potential to make a searcher open your website. The Meta description is a short introduction which appears just below your website on the SERPs. It tells the searcher what your site contains in brief and it helps the searcher decide if he/she wants to explore your website or no.

Tagging images:
When you add images to your content it is necessary to tag them. Images help you to illustrate your content and adding proper tags will help the reader to relate more to the content. For example, if your content is a recipe, adding the image of the ingredients or the stages of the recipe or the end result will make the reader feel secure.

Headlines:
Try to use an eye-catching and descriptive but witty headline for your content. Also, keep your headline below 55-characters to make sure it appears aptly in the SERPs. Headlines attract the searcher and it depends on the headline first if the reader or searcher will open your website or not.

Comments:
Turning off comments for your content will reduce the interaction of your audience. Try and respond to as many comments you can to increase the discussion and the activity of your content.

Location:
Google is including location-based search results on the top most rank. This helps the reader to know the exact location be it a restaurant or hospital or a company. Remember to add location to your content.

Social Media:
Social media is the ultimate destination to increase your visibility. Keep sure to be active with your content on the social media pages to increase not only the visibility but also the traffic for your website.

 

Why is Internet Marketing Beneficial to all today?

Internet Marketing has become the ideal marketing medium. In the past internet marketing was done by or for only the big and established corporate bodies. Anyone else never even dared to opt Internet marketing. Much has changed since then and now the web is the center of attraction for every individual and company.
Internet marketing or online marketing is a vast and diverse region where individuals of any age group can opt from a list of various options for promotion. This platform has enabled many to be successful. Pay-per-click, email marketing, banner advertising, etc. are some of the tools of online marketing.
Following is a list of reasons why opting internet marketing is the best option:

Cost:
The cost required for internet marketing is almost nothing. When you analyze the sum total of your clients you can decide how to showcase your data while the information can be spared and put aside for continuous usage. This type of storage costs less but increases the speed of time usage. Internet marketing spares you the cost of capital, land, etc. This helps you to save your money and then you can utilize the saved money for other commercial development of your site.

Reach:
Internet marketing has the potential to reach a large audience. Just by being in one place you can make your data visible to many those are away from you. You can address your audience’s queries or issues irrespective of where they or you are. The flow never stops. The market keeps on moving.

Customer Involvement:
The speed of your website can enable your customer or audience to be in touch with you. How quick can the customer reach to you and how fast you respond to them will make a lot of difference? Internet marketing helps you to be in touch with your audience and solve their queries, respond to their requests, etc. This makes your clients happy and ensures their involvement. Your online profile helps your client to get in touch with you, send you queries or make requests.
Communication is the way to keep your customer engaged. Internet marketing allows you to communicate with your clients.

Targeting particular goals:
The Internet has made it easy to achieve specific targets. You can convey your message or make your data visible to a large number of audience by using the right keywords in cases of educational blogs or using hashtags for social media sites. This can be done economically. Online marketing helps you to focus and work towards your target with minimal efforts and precision.

Setting up or building links:
Online marketing has made it easy for the individuals to construct new links that were not thought of before. Proper keyword phrasing, different strategies, and email marketing can help you to concentrate on customized message with utmost accuracy.

Other than targeting messages, LinkedIn Groups can be used to connect and discuss with other people of the industry. Online tools make it easy to meet new customers, influencers, partners, etc.

Increase the loading speed of your website by following these simple hacks.

This is the era of speed. Everyone is in a hurry and everyone wants their work to be done fast and quick. When people open a link to a particular site, they expect it to load within seconds. No one has the patience to wait for the page to load, it should be quick. If your page takes more than three seconds to load, you are in a danger of losing your audiences. This may turn fatal against you. To avoid such a danger of losing your audiences and making it worse for you, below are few hacks to help you improve your website’s loading speed:

Plugins:
Plugins are useful and convey new components to your website. This helps to maintain the proper loading speed of your website. Broken plugins or outdated plugin can cause your website to crash or to load slower. Eradicate the unwanted plugins or the ones that are slowing your site.

HTTP Keep-alive response heads:
Requests that are sent by HTTP are straight to the point. They grab and send a single document and closes. It is straight to the point but is quick. Keep-alive allows the web program and server an assent to use the same relation with different receive and send records.

Reducing the size of the images:
When images are included on the webpage, they ought to make your website slow. To avoid this, you can reduce the image size by applying new image formats. There are free tools available for reducing the image sizes which can be accessed easily and are also easy to use.

Cache:
Using browser caching stores caching version of static resources is the best way to fasten the speed of your website and reducing the server lagging. When a client visits your site, the reserved version will not be served unless it has been changed since the last time it was saved. This excuses lots of requests given to your server eventually making it faster.

Combining Images into CSS sprites:
Having lots of pictures or images on your website can make your website slower due to various round excursions of the server trying to secure all the assets of the webpage. Sprites combine all the images on the webpage making them a single image on one page. The correct picture is shown on account of the CSS foundation picture and foundation position properties.

Implementing CND:
A CND or Content Delivery Network conveys the static documents of the website on servers that are physically near to your client’s area. Since the servers and clients are near the speed of the stacking is high.

Compression:
A specific amount of bytes, that is being sent over a system, can be packed or compressed. You can upgrade your content for compression by making consistency over your HTML and CSS code.

Attract more traffic to your website with images.

Images have their own way of expressing words. A whole sentence or even situation can be expressed just with an image. So why not make your blog, post, etc. more attractive by using pictures?
Pictures can attract more audience. Also, too many pictures can ruin the content. If apt images are used that are of good quality and at the perfect spot, your content can surely be more interesting. Pictures have to potential to draw the traffic towards your website or web page.

Website Speed:
There are many online sites and platforms that provide best quality pictures that are free. These pictures can be further improvised to suit your content aptly and then used in your blog or post. Adding a picture might add a bit of weight to the site. Therefore, it is essential to track the speed of the website. Always remember that a fast loading site is opted for first. No one likes to wait till the page loads, even though it might be for 10 seconds.

The free tools:
There are various factors that might slow down your website. With a slow loading website, you might be at a risk of losing your target audience and the traffic you have already earned. Hence, pictures are to be used within a limit. To ensure you don’t end up in a fudge, there are many online tools that help you to compress or limit the pictures without damaging the quality. Resize Photo, Tiny PNG, WP Smush, etc. are some of the tools that are free and easy to use.

Image quality and size:
You cannot just pick an image and use it in your content. Before you select an image, make sure that the image is of good quality and won’t be a nuisance further. If the quality of the image is poor the whole content would suffer. As much as the quality is important, the size of the image is also important. Too big or too small image might just ruin the original post or blog. The image used should be of an appropriate size such that neither does it overpower the content nor does it get ignored. You can use various free tools to make sure that your image gets into the proper shape without the quality being disrupted.

Few sites provide free images with a great quality. Make sure you don’t fall into any copyright issue by using any claimed image. Trust the free images providing sites instead of randomly picking up images.

Why is it Important to use Google Tag Manager?

To amalgamate the method of creating labels that so as to send the client connection information to Google Analytics or GA, Google Tag Manager or GTM is used.
Employing Google Tag Manager benefits you with:
Less consumption of time.
Enabling you to add versatility to your site usage.
Easy to use.
Ample of space to make desired labels.
Here, we will tell why Google Tag Manager is essential for you:

History Management:
Google Tag Manager is pivotal for all the sites and has a built-in version control. It makes another version for the changes distributed to other department and is documented. It is simple to rollback to the previous version, whenever you want to. This way the labels remain unbothered and you can still investigate label issues.

Increased speed:
Google Tab Manager speed up many operations. Without code being changed, many changes can be done to the site at a promising speed. This helps to speed up the execution time for the advertisers. The changes can be done faster than before and without much effort or help of a designer provided there are mutual and strong efforts from the IT team.

Site Security:
There is a constant threat of the site being harmed or hacked in some way or other. With GTM there is a strong security for your site and it also prevents your site from breaking down. GTM will never become a reason for your site to be in danger or your site crashing down. You can easily control and track who has access to the GTM and Analytics. You can also accord or refuse access to anyone as needed. There are many various advantages such as using institutionalized layouts for labels, etc.

Working space:
Working spaces enables you to have your own department to test and make changes in the label manifestations. This can help you when u don’t want any interference from the other individuals who are working on the same project as you are. This is useful especially when there are many groups that are moving towards giving out improvements to the site.

Flexibility:
Usually, people need the help of a programmer or learn the coding to make labels. With Google Tag Manager you don’t need to be a programmer or the help of one. GTM helps you to make even complicate label with a minimal amount of codes This is a very useful tool for the advertisers. This also helps the engineers to concentrate on more important elements. The IT team will adore the GTM as it has various tools for customization and helps to make things happen much faster than before.

Google Tag Manager or GTM is a free tool. It is the ideal tool to help you out in making labels as when required with less help from any other individual.

Google AdWords: Walkthrough for beginners.

 

“A Web-based publicizing administration, created by Google, where promoters pay to show brief promoting copies to web clients,” is the definition given by wiki for Google AdWords. Pay-Per-Click Acquisition or PPC and Cost Per Acquisition or CPA promoting are some the services offered by Google AdWords.

Pay-Per-Click is the best option for many advertisers for promotion. It brings down the cost compared to other mediums and is more reliable to bring in clients.

 

Step-By-Step Google AdWords Walkthrough:

 

Step I: Goals:-

Start by setting your goal. When you have a goal, it becomes easy to find a path towards it. No matter what your goal is, working towards it is essential. Having a goal will help you in maintaining a plan and you will work as per the plan. A plan will influence your journey towards the goal.

 

Step II: Research:-

After you have set your goal, the next step is to do your homework i.e. research. You need to invest a huge amount of your time and energy at this particular stage. Following are the types of research to be done:

Keyword: Study the most commonly used keywords used by people to reach to your product or website. Keywords are essential since it is the main element for the search pages.

Competition: Do a thorough examination of all your opponents. Knowing your opponent is extremely crucial as it will help you to understand your opponent’s marketing strategy. This enables you to start working in order to prevent your opponent from overtaking you.

Traffic: The last research is to be done to the target audience. What are they interested in? What is their buying pattern? What attracts them the most? All this should be researched in detail.

 

Step III: Landing Page:

Next obvious step is Landing Page. Both your Landing Page and Motion Pictures should be appealing and alluring. The individuals visiting your site should find themselves connecting and relating to your motion pictures and landing page. Investigate what your opponents are putting ahead and work out your own pattern for the landing page as well as the motion pictures.

 

Step IV: Keywords:

Keywords are an essential element to raise your visibility and to reach out to a large audience. Using proper and exact keywords will ensure your reach towards your target audience. Once you know what your audience is searching for you can implement your research into developing keywords.

 

Step V: Dividing the Traffic:

Segregate your traffic by giving them exactly what they need or want. Keywords differ in many ways. Keywords used in India differ a lot than the keywords use in US or UK. Keywords that will attract audiences are completely different than those that won’t attract any.

 

Step VI: Ads:-

Make your advertisements extremely relevant to the keywords used by the searcher. Eg: if a person searches for ‘Online Handbags’, your landing page should contain the perfect offers and deals related to the same.

 

Step VII: Tracking:-

Keep a thorough track of all your conversations and outcomes. Use all the tools of AdWords, Google analytics to track how your execution is going. This will enable you to make vital changes in your venture as when required after you check your past conversations.

 

 

 

 

 

Digital marketing trends that might fade in the near future.

 

As the years are passing by, there are a huge amount of changes in the marketing trends. By the present situations, it appears to be patchy days for the people in the marketing business.

Everyone is in the same race of marketing business. Marketing trends come and go. One has to be familiar with all the upcoming and bygone trends to understand the marketing business better.

Following are the marketing trends that might fade in the year 2017:

 

Stock Images:

Stock images have lost its essence as organizations are opting for customized pictures and recordings. Comparing to Stock Images, the new and customized pictures ensure more interaction between the audience and the website. They also enhance content execution by expanding offers, preferences and navigation offers.

 

Popup ADS:

Google has been thinking of getting rid of the popup ads. Popup ads do work a wonder. But nowadays individuals don’t care about going to a destination with popup ads. It helps Google with rankings of the websites.

 

Twitter:

Twitter might soon be gone considering the battle between Facebook and Snapchat to reach the highest rank. Twitter might be forgotten just like Myspace was. There are more upcoming social platforms like Pinterest and Instagram that are in the race to reach the farthest possible rank. Though Twitter has always been trending with all the controversial and funny tweets of the Twitterati’s, it is still stuck with Instagram and Pinterest gaining more and more users.

 

Fake reviews:

People nowadays lookup on reviews before buying a product or using a service. Almost 70% trust reviews before making the purchase. People have a great faith in the reviews posted online. In reality, most of the reviews are faked and can be used to dupe people.fake reviews are only in favor of the product or service but also against it. Organizations will stop buying them once they are completely eradicated.

 

Big banner Ads:

Big banner Ads can be seen almost everywhere you go. Such big banners are a big distraction for searchers. They distract people from where they initially wanted to go. This can mislead the searchers. Also, click rates are low on banners.