These two abbreviations are known to everyone, by name. Not many are aware what exactly they mean or what their full form is and what exactly they are used for. HTTP is Hypertext Transfer Protocol. It is a protocol for internet communication which carries out the process of sending data or information between the website server and the website visitor. The information and data sent are in plain text and hence are readable. HTTPS is Hypertext Transfer Protocol Secure. As the name suggests it secures or encrypts the data and/or information that is being sent between a website visitor and website server. When HTTPS is present it states that the server is certified and secure.
When you do not have an HTTPS website you might have two major disadvantages to your website. When it comes to Google ranking, Google will penalize your website if it is insecure or if it is not HTTPS. Though the quality of the website matters more than a website being HTTPS, it is still an important element. Another drawback is that visitors on your website having updated Google will keep on receiving warnings that your website is not secure and their information might be at the risk of being misused, etc. These warning might cause your visitors to stop being on your website. No one wants that their information is being stolen or misused and hence no one will want to come to your website after such repeated warning that too from Google!
One must secure his/her website and to do so you should contact your website hosting provider and ask for the quote required to secure the website. The cost may vary depending on how your website is or how huge it is and other such facts. Also, the cost depends largely on how the security certificate is acquired by the hosting provider. Just by securing your website is not the end of the whole scenario. You will then be needed to resubmit your website to Google. If you get stuck on any of these steps, just contact us and we will help you out.