social media for small business

How Social Media Can help small business grow

When we start a business whether a small or big firm, it’s very important to make people aware about it. Here questions comes … how is that possible?? How much money require? Who all will come to know about this? Well, the answer is simple and short… its Social Media.

Social Media is the best way to spread the news about your business, it acts like “minimum cost and maximum reach. It’s a place where you can be very active about your presence & directly you can communicate with the target audience.

Whatever you do, regular posts, events, offers, campaigns, share latest updates, all such activities helps to grow your fan followings. Even if you don’t have many followers, you can talk to an empty room, star blogging, so social media and blogs will help to attract new fans.

Social Media

If you are new to social media, don’t have much followers and fans, the best solution is content marketing 4-1-1 formula., means four should be pieces of content from your influencer target that are also relevant to your audience. This means that 67 percent of the time you are sharing content that is not yours, and calling attention to content from your influencer group.

  • One piece should be original, educational content that you have created.
  • One piece should be sales-related — like a coupon, product notice, press release, or some other piece of content that no one will likely pay attention to. Share niche, informative content every time, Content which are relevant to audience. Original, educational content that you have created, when influencers are encouraged and like what they see, they’ll share your content with their followers.

 

Social Media

Show off Reviews

Reviews are one of the most important decision maker factor, generally we look at the reviews of all the products before we purchase anything. Research shows that “73% of consumers say positive customer reviews make them trust a business more. Even more important, “79% of consumers trust online reviews as much as personal recommendations. Share all the reviews on social media. Also you can ask the customers to give their feedback on social media. To make sure that you keep customers happy make sure that you act quickly and respectfully. Furthermore, reviews expert suggests that you are polite, authentic and prove that your customers matters.

Review

Call to Action

We always want our customers to be active on our social media page, which helps to increase engagement and growth in social media.

  • Facebook: Use words like “share,” “comment,” and “like” in your posts:
  • Twitter: Include the phrases “please retweet,” “please help,” “spread,” and “visit.

Such activities help our customers to get engage and come to know our latest updates. Social media is the way through which our customers can reach us directly.

Call to action

Google+

If you compare Google+ with facebook or twitter, G+ may not be very popular, but it gives exciting benefits to small industries. For starters, Google+ has a large amount of followers – even more than LinkedIn, Pinterest and Instagram. This is because anyone with a Gmail or YouTube account also has a Google+ account. Secondly, Google+ users engage just as much as Facebook posts and twice as much as Twitter posts. Finally, being active on Google+ can increase your ranking on search results.

Be frequently updating your Google+ account and containing vital business information – such as your address and phone number – is a great starting point for customers to share reviews and discover your business.

 Google+ for small business

Optimize Images

Social media users can’t get enough of images. Research from eMarketer has found that Facebook posts containing images are the most shared with a 87% interaction rate. Twitter has found that tweets featuring an image URL will results in retweets by 35%.

To get the most out of images, you want to create a variety of captivating images. Examples would include infographics that contain stats regarding your industry, inspirational quotes. So optimize your image carefully to generate more traffic on your website.

Image OptimizationIf you have a small business, and want to promote at large scale in small budget, visit www.vihaanhitech.com