Social media has become an inseparable part of any business or brand. No brand or company can imagine or prepare their brand strategy without a proper social media campaign. Every brand, celebrity or company survives on social media for their business. The thumb rule of social media is that your target audience must see your content and post 5 to 7 times before they believe it.
A proper full-fledged content and strategy are the strong pillars of social media platforms. Right content with perfect strategy is an ideal combination of any successful social media campaign, and it becomes easy to generate larger audience. Social media is a tool to connect with your audience directly, grass roots marketing will help you choose the social networks that are best for your business to be a part of, depending on what you want to accomplish and who you are trying to speak to.
There should be a strong content strategy to generate engagement flow. Engagement is lifeblood of every digital marketing platform.
Branding can be done effectively on social media, Social media marketing is the best tool for small businesses for branding. According to Social media today, 83% of customers prefer to connect to the brand on Facebook and 53% on Twitter. A study by Nielsen also reported that 46% of online users count on social media while making purchase decision and 50% of shoppers made purchases based on the recommendations on social media websites.
There are several ways in which you can make your social media content powerful and strong. You can make use of your knowledge of the audience to create the right personas. You have to conduct research on how the content on other websites and social media platforms engage their audiences. You can also check out the kind of articles and pictures that are shared by them.
Paid Ads are the other way to promote content. Such ads are not very expensive, through graphic we can convey our messages directly and effectively. Also we can connect to our customers, understands their thought process. A few examples of paid media are the display advertisements, paid search, stamp ads and sponsorship.
Another way of making your social media content powerful is by reporting and visualization of date. Date visualization is the new trend in digital marketing and it’s becoming very popular. The date should look appealing to your clients. Instead of the typical numbers or tables, you should use graphs, pie charts and info graphics. This makes your report look interesting to go through.
If the brand cannot offer strong quality content to the audiences on social platforms, it may drive their fans away. There needs to be more focus on the content being actually published on the social platforms. The quality of the content helps in engaging more fans organically. The organic reach depends upon the content posted on the social platforms. If the content fails to excite the audience, lesser engagements and likes are generated.
Understanding the audience as a whole, their pattern of thinking and their approach towards a particular post will help the brand or the company to create an organic energy around the brand and drive maximum engagement. To produce a strong content the brand needs to be aware of their target audience.
Be it Facebook,Twitter or Instagram, every digital platform needs powerful planning, crisp content and eye catching pictures. Clicking and posting the right pictures, at the right occasion also plays a vital role in the quality analysis of social media. Posting a picture with strong social media content helps to add weight to the posts. Pictures tend to attract the audience in a fraction of a second.