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Optimize your Product by effective Content Marketing

online content marketing

Content marketing is the most effective of all the marketing tools. It will push the product in the market directly. The marketing trend has grown up and is changing in the different direction however if the content is introduced along with the product it is noticeable.  Content can be written by any one understanding the product so it is not necessary to publish the name of the writer on the portal. This is the reason many of the ghost writers are coming into picture. The ghost writing is the concept wherein you supply the write-ups to the companies promoting the product. However the stay of the product is relevant to it and will promote it in the right direction. Than the role of the publisher comes in picture.

The bloggers and business owners can promote there product on there websites. Strong research is done to project the product features.  This means the content developer needs to know the product and create a user friendly content for the company usage. Content marketing plan is done after the content is established in the mind of the proof reader. Later on the content marketer will do the job and throw out the content on the right kind of platforms across the internet. Various social platform and related websites are loaded with the content of the product. Along with this images and attractive features of the product float on the internet so that it gets maximum amount of visitors.

Later on track is kept on the content so that it gets renewed every now and then for this editorial planner can be used to keep a record of the content. With the use of this the content will be reviewed and the search optimization can be done.

An insight of web development

 

web development company

 

 

 

 

 

 

 

Digital word is filled with lot of websites. The websites are actual contact point for the person or the business. The business carried out is mentioned and there is detailed features lingering on the webpage of that particular websites.  However this is done by the web development team which will ensure to give out the best to the client. Sometimes there is an in-house web development team   however otherwise there can be web development agency which can sell there ideas of the web lay out to their clients. Basically the websites are full of the computer coding and languages which are quite specific to the digital worlds. Apart from this web development is done with certain images which will help the website to survive the competition.

The images are inserted and recreated into the web layout with help of the Photo shop element. These images are actually the visual representation of your ideas to the world. The visual representation is more eye-catching and effective as it fits in the mind of the onlooker instantly. However other half magic can be created by the blogs and reviews on the website as they are equally important feature of the webpage. They also bring in more eye balls to your website. Herein the effective web development will incorporate these features into it.

The entire web development is done by the team of the web developers. They require a basic framework to get things done in disciplined manner. The web content fits in this framework along with the   images.  Sometimes you need develop this frame work by detailed analysis of your knowledge of web design and web development. And some times the ready made design can reallocated with help of the certain frameworks lingering in the digital world. The most common example of this can be Word press.

social media for small business

How Social Media Can help small business grow

When we start a business whether a small or big firm, it’s very important to make people aware about it. Here questions comes … how is that possible?? How much money require? Who all will come to know about this? Well, the answer is simple and short… its Social Media.

Social Media is the best way to spread the news about your business, it acts like “minimum cost and maximum reach. It’s a place where you can be very active about your presence & directly you can communicate with the target audience.

Whatever you do, regular posts, events, offers, campaigns, share latest updates, all such activities helps to grow your fan followings. Even if you don’t have many followers, you can talk to an empty room, star blogging, so social media and blogs will help to attract new fans.

Social Media

If you are new to social media, don’t have much followers and fans, the best solution is content marketing 4-1-1 formula., means four should be pieces of content from your influencer target that are also relevant to your audience. This means that 67 percent of the time you are sharing content that is not yours, and calling attention to content from your influencer group.

  • One piece should be original, educational content that you have created.
  • One piece should be sales-related — like a coupon, product notice, press release, or some other piece of content that no one will likely pay attention to. Share niche, informative content every time, Content which are relevant to audience. Original, educational content that you have created, when influencers are encouraged and like what they see, they’ll share your content with their followers.

 

Social Media

Show off Reviews

Reviews are one of the most important decision maker factor, generally we look at the reviews of all the products before we purchase anything. Research shows that “73% of consumers say positive customer reviews make them trust a business more. Even more important, “79% of consumers trust online reviews as much as personal recommendations. Share all the reviews on social media. Also you can ask the customers to give their feedback on social media. To make sure that you keep customers happy make sure that you act quickly and respectfully. Furthermore, reviews expert suggests that you are polite, authentic and prove that your customers matters.

Review

Call to Action

We always want our customers to be active on our social media page, which helps to increase engagement and growth in social media.

  • Facebook: Use words like “share,” “comment,” and “like” in your posts:
  • Twitter: Include the phrases “please retweet,” “please help,” “spread,” and “visit.

Such activities help our customers to get engage and come to know our latest updates. Social media is the way through which our customers can reach us directly.

Call to action

Google+

If you compare Google+ with facebook or twitter, G+ may not be very popular, but it gives exciting benefits to small industries. For starters, Google+ has a large amount of followers – even more than LinkedIn, Pinterest and Instagram. This is because anyone with a Gmail or YouTube account also has a Google+ account. Secondly, Google+ users engage just as much as Facebook posts and twice as much as Twitter posts. Finally, being active on Google+ can increase your ranking on search results.

Be frequently updating your Google+ account and containing vital business information – such as your address and phone number – is a great starting point for customers to share reviews and discover your business.

 Google+ for small business

Optimize Images

Social media users can’t get enough of images. Research from eMarketer has found that Facebook posts containing images are the most shared with a 87% interaction rate. Twitter has found that tweets featuring an image URL will results in retweets by 35%.

To get the most out of images, you want to create a variety of captivating images. Examples would include infographics that contain stats regarding your industry, inspirational quotes. So optimize your image carefully to generate more traffic on your website.

Image OptimizationIf you have a small business, and want to promote at large scale in small budget, visit www.vihaanhitech.com