When content is being built, a lot of thinking goes into it. Content needs a lot more than words to garner the required eyeballs and visibility. What really attracts the reader? The first impression of the content is surely not its words.
There are various designs and layouts that can be used for your content. But the right mixture of the right elements is the best recipe for your content. Color is one among the many ingredients of a good content.
Color can evoke many expressions and feelings. A perfect blend of colors can attract readers. But what is the purpose of colors more than just attracting the audience?
Colors can add effect to the content. It can portray the feelings, atmosphere, etc. and this makes a huge difference while reading.
Every brand has an identity that represents the brand’s personality and product offering. It takes years for a brand to achieve the desired personality. Brand personality depends largely on colors and styles. Colors build the recognition of the brand.
Baskin Robbins use pink and blue color in their logo. The color pink depicts sugary and sweet products. It also depicts playfulness. The color blue is soothing and cool.
Implementing colors to convey a particular message is an art. You need to know all about colors and their meanings. Use of colors should not be limited in your ogo but also be used in your campaigns. When it comes to a website, it is necessary that the website should be readable and visible.
Here, color needs to be used to improve the user experience of the client. The blend of colors you use should not confuse the reader or tamper the readability of the content. Colors that are soothing to the eyes will work best.
Change of style and color is important to maintain the curiosity of the readers. Using a proper color for the background can then allow you to highlight the needed part of the content as per your wish. An overwhelming color blend will put you at a risk of losing your audience. Along with colors, your fonts should also be proper and readable. Always remember to view your site through your audiences view and not yours.
There are numerous tones and shades of colors. You need to use the correct contrast of the color to maintain the readability of your content. Black words on a white background are the most basic and easiest contrast. You can experiment your own combination and contrast but it is vital that the contrast does not disturb the clients visual.
Color builds the brand recognition. There are many brands that have already gained recognition over one color. For example, Coca-Cola uses red and white color. Red is the prime color in their logo and campaign.
The color red depicts freshness and energy, hence red color is used to represent freshness even in toothpaste ads. A single color can convey an unspoken message to the customers. Maintaining a proper color balance will allow you to maintain the brand identity. People can recognize a brand by color up to 80%.
Color plays a vital role in building brands identity. As it can work in favor of the brand it can also turn against the brand is not used at the correct time and place.