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An insight of web development

 

web development company

 

 

 

 

 

 

 

Digital word is filled with lot of websites. The websites are actual contact point for the person or the business. The business carried out is mentioned and there is detailed features lingering on the webpage of that particular websites.  However this is done by the web development team which will ensure to give out the best to the client. Sometimes there is an in-house web development team   however otherwise there can be web development agency which can sell there ideas of the web lay out to their clients. Basically the websites are full of the computer coding and languages which are quite specific to the digital worlds. Apart from this web development is done with certain images which will help the website to survive the competition.

The images are inserted and recreated into the web layout with help of the Photo shop element. These images are actually the visual representation of your ideas to the world. The visual representation is more eye-catching and effective as it fits in the mind of the onlooker instantly. However other half magic can be created by the blogs and reviews on the website as they are equally important feature of the webpage. They also bring in more eye balls to your website. Herein the effective web development will incorporate these features into it.

The entire web development is done by the team of the web developers. They require a basic framework to get things done in disciplined manner. The web content fits in this framework along with the   images.  Sometimes you need develop this frame work by detailed analysis of your knowledge of web design and web development. And some times the ready made design can reallocated with help of the certain frameworks lingering in the digital world. The most common example of this can be Word press.

social media for small business

How Social Media Can help small business grow

When we start a business whether a small or big firm, it’s very important to make people aware about it. Here questions comes … how is that possible?? How much money require? Who all will come to know about this? Well, the answer is simple and short… its Social Media.

Social Media is the best way to spread the news about your business, it acts like “minimum cost and maximum reach. It’s a place where you can be very active about your presence & directly you can communicate with the target audience.

Whatever you do, regular posts, events, offers, campaigns, share latest updates, all such activities helps to grow your fan followings. Even if you don’t have many followers, you can talk to an empty room, star blogging, so social media and blogs will help to attract new fans.

Social Media

If you are new to social media, don’t have much followers and fans, the best solution is content marketing 4-1-1 formula., means four should be pieces of content from your influencer target that are also relevant to your audience. This means that 67 percent of the time you are sharing content that is not yours, and calling attention to content from your influencer group.

  • One piece should be original, educational content that you have created.
  • One piece should be sales-related — like a coupon, product notice, press release, or some other piece of content that no one will likely pay attention to. Share niche, informative content every time, Content which are relevant to audience. Original, educational content that you have created, when influencers are encouraged and like what they see, they’ll share your content with their followers.

 

Social Media

Show off Reviews

Reviews are one of the most important decision maker factor, generally we look at the reviews of all the products before we purchase anything. Research shows that “73% of consumers say positive customer reviews make them trust a business more. Even more important, “79% of consumers trust online reviews as much as personal recommendations. Share all the reviews on social media. Also you can ask the customers to give their feedback on social media. To make sure that you keep customers happy make sure that you act quickly and respectfully. Furthermore, reviews expert suggests that you are polite, authentic and prove that your customers matters.

Review

Call to Action

We always want our customers to be active on our social media page, which helps to increase engagement and growth in social media.

  • Facebook: Use words like “share,” “comment,” and “like” in your posts:
  • Twitter: Include the phrases “please retweet,” “please help,” “spread,” and “visit.

Such activities help our customers to get engage and come to know our latest updates. Social media is the way through which our customers can reach us directly.

Call to action

Google+

If you compare Google+ with facebook or twitter, G+ may not be very popular, but it gives exciting benefits to small industries. For starters, Google+ has a large amount of followers – even more than LinkedIn, Pinterest and Instagram. This is because anyone with a Gmail or YouTube account also has a Google+ account. Secondly, Google+ users engage just as much as Facebook posts and twice as much as Twitter posts. Finally, being active on Google+ can increase your ranking on search results.

Be frequently updating your Google+ account and containing vital business information – such as your address and phone number – is a great starting point for customers to share reviews and discover your business.

 Google+ for small business

Optimize Images

Social media users can’t get enough of images. Research from eMarketer has found that Facebook posts containing images are the most shared with a 87% interaction rate. Twitter has found that tweets featuring an image URL will results in retweets by 35%.

To get the most out of images, you want to create a variety of captivating images. Examples would include infographics that contain stats regarding your industry, inspirational quotes. So optimize your image carefully to generate more traffic on your website.

Image OptimizationIf you have a small business, and want to promote at large scale in small budget, visit www.vihaanhitech.com

Social Media

Quality Social Media is more important than Quantity Social Media

Social media has become an inseparable part of any business or brand. No brand or company can imagine or prepare their brand strategy without a proper social media campaign. Every brand, celebrity or company survives on social media for their business. The thumb rule of social media is that your target audience must see your content and post 5 to 7 times before they believe it.

A proper full-fledged content and strategy are the strong pillars of social media platforms. Right content with perfect strategy is an ideal combination of any successful social media campaign, and it becomes easy to generate larger audience. Social media is a tool to connect with your audience directly, grass roots marketing will help you choose the social networks that are best for your business to be a part of, depending on what you want to accomplish and who you are trying to speak to.

There should be a strong content strategy to generate engagement flow. Engagement is lifeblood of every digital marketing platform.

Branding can be done effectively on social media, Social media marketing is the best tool for small businesses for branding. According to Social media today, 83% of customers prefer to connect to the brand on Facebook and 53% on Twitter. A study by Nielsen also reported that 46% of online users count on social media while making purchase decision and 50% of shoppers made purchases based on the recommendations on social media websites.

There are several ways in which you can make your social media content powerful and strong. You can make use of your knowledge of the audience to create the right personas. You have to conduct research on how the content on other websites and social media platforms engage their audiences. You can also check out the kind of articles and pictures that are shared by them.

Paid Ads are the other way to promote content. Such ads are not very expensive, through graphic we can convey our messages directly and effectively. Also we can connect to our customers, understands their thought process. A few examples of paid media are the display advertisements, paid search, stamp ads and sponsorship.

Another way of making your social media content powerful is by reporting and visualization of date. Date visualization is the new trend in digital marketing and it’s becoming very popular. The date should look appealing to your clients. Instead of the typical numbers or tables, you should use graphs, pie charts and info graphics. This makes your report look interesting to go through.

If the brand cannot offer strong quality content to the audiences on social platforms, it may drive their fans away. There needs to be more focus on the content being actually published on the social platforms. The quality of the content helps in engaging more fans organically. The organic reach depends upon the content posted on the social platforms. If the content fails to excite the audience, lesser engagements and likes are generated.

Understanding the audience as a whole, their pattern of thinking and their approach towards a particular post will help the brand or the company to create an organic energy around the brand and drive maximum engagement. To produce a strong content the brand needs to be aware of their target audience.

Be it Facebook,Twitter or Instagram, every digital platform needs powerful planning, crisp content and eye catching pictures. Clicking and posting the right pictures, at the right occasion also plays a vital role in the quality analysis of social media. Posting a picture with strong social media content helps to add weight to the posts. Pictures tend to attract the audience in a fraction of a second.